Can a new design alone help ComfortDelgro Taxi kick GrabTaxi off its pedestal and regain its number one spot?
Though the booking feature is quite standard, it is an improvement from the previous design.
If you do decide to cancel, there is an option to feedback to ComfortDelgro the reason for the cancellation.
This eReceipt breaks down the various components of the taxi fare and you can email it to keep a permanent record of it. This is directly linked from the meter and as such only ComfortDelgro Taxi will have direct access to this.
The new ComfortDelgro Taxi app is indeed a well done refresh to its previous app, which looked liked it was stuck in the 2000s with the advent of the smartphones. However, GrabTaxi has done more to disrupt the taxi booking scene that it will take more than just a new design to topple it.
From my discussions with taxi drivers using GrabTaxi, there are more benefits to using GrabTaxi than to get a booking from ComfortDelgro.
One of the benefits is that GrabTaxi charges a lower booking fee to taxi drivers than ComfortDelgro. Each booking from GrabTaxi costs the taxi driver about $0.20 while a booking from ComfortDelgro costs $0.30 with the 7% GST. 7% adds 2 cents to the total booking cost but a difference of $0.12 per booking will push drivers to use GrabTaxi.
Halio costs taxi driver $0.40 per booking and you can see why taxi drivers are not using this app.
GrabTaxi also has a "rewards" programs for drivers where a certain number of bookings a month qualifies the taxi driver for a reward, ranging from free credits to even mobile devices and tablets. Such "rewards" program was said to be non-existent with ComfortDelgro.
However, the race to be the number one Taxi Booking app will benefit both consumer and the drivers. Without the entry of GrabTaxi or the other taxi booking apps, ComfortDelgro would have continue to rest on it laurels and kept its year 2000ish app entering into the second decade of 2000.