tag:blogger.com,1999:blog-2185060286339581989.post2378648137463644138..comments2023-09-03T23:02:25.215+08:00Comments on Sales, Social and Tech: Brands too suffer from Distractus Digitalis – Respond to Walter Lim’s Post “Are We Truly in a Marketing Revolution?”Aaron Kohhttp://www.blogger.com/profile/12703825015765834170noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2185060286339581989.post-40883073284148339102010-03-22T09:04:29.179+08:002010-03-22T09:04:29.179+08:00@bianca Focusing on the tools of communication rat...@bianca Focusing on the tools of communication rather than the content of interaction is a short term thing.<br /><br />You can set up a Facebook Fanpage in 5 mins or less, start a website in 4 mins, go on twitter on 3.. but what's next?<br /><br />I have worked with a client where they were so focused on the design of a "blog" and chose to ignore the content. In the end, the blog hasn't been updated in months.. or have a single post.Aaron Kohhttps://www.blogger.com/profile/12703825015765834170noreply@blogger.comtag:blogger.com,1999:blog-2185060286339581989.post-8554702483176056022010-03-22T04:13:24.255+08:002010-03-22T04:13:24.255+08:00About the fact that "media" means conten...About the fact that "media" means content, I must say that I've learned at seminaries that "media" refers to the tools of communication, and not to the content of interaction..biancahttp://anynaseo.comnoreply@blogger.com