Sales, Social and Tech

It was my first question for LinkedIN and I was amazed by the quality of answers. As I am reading this book titled "Influncer - the power to change anything", I was awakened by the fact that influencing isn't a Web2.0 thing. In face, the book has nothing to do about social media but everything to do with it. After reading a few chapters, I was inspired to ask in LinkedIn "How do you measure influence in a social media campaign?". The answer were nothing short of quality. James Smith of http://www.alphabet-media. blogspot.com and Futuregov wrote, Marketers are always looking for direct causality, but media and life in general is more complicated than that. If you accept that media (I think all media is "social" by its very nature) influences, then you've simply got to start using it, start experimenting with it, to see it's impact. We've had a corporate blog for a couple of years. What is it's return? It's internal - as staff get to

It is good to see Ogilvy starting to use Facebook album to tag bloggers who attended an event this morning and to use it to share photos with them. This idea was highlighted in my earlier post on how to deal with bloggers at event.

How to engage SG bloggers at events? From: aaron_ewpr , 5 minutes ago | View | Upload your own After engaging SG bloggers to events, I thought I share some of my experience on it. This include some tips on how to invite bloggers to the event, briefing the client on how to interact and extend the interactivity beyond the event. SlideShare Link