Two of Singapore top banks are in a vanity battle of who has the most number of Facebook likes that ironically have little or no effect on their bottom line.

Yet, OCBC Singapore and DBS Bank decided it is worth fight over at Marketing Interactive.

Wrote Rezwana Manjur of Marketing Interactive,

"OCBC Bank’s claim that it is the leading social media bank in Singapore has sparked retaliation from arch rival DBS....

... In reaction to OCBC’s claims, Edna Koh, senior vice president, group strategic marketing & communications, DBS Bank has refuted the claims and told Marketing that in 2010, DBS was the first Asian bank in Singapore to adopt a regional corporate Facebook page which now has over 590,000 fans across its 12 Facebook pages established for different audiences...."

If you were to ask either OCBC or DBS Bank how much of these likes or fans are actually account holders of the respective bank, you are more likely to get a blank check than a definite answer.

For the bank to claim the throne, there most be more tangible results of their social media efforts and how it affects the banks' bottom line.

Maybe in future, if you like either bank's page, you could get an extra interest rate point in your saving accounts or even no annual fees on your credit cards.

But the social media teams need to brainstorm to find creative ways to link social media activities and the banks' bottom line.

That will be worth the spat!


GrabTaxi has stolen ComfortDelgro Taxi's booking thunder since the app came into Singapore around April 2014. Comfort Taxi has launched a new app and will make this new app the de factor app by early March 2015.

Can a new design alone help ComfortDelgro Taxi kick GrabTaxi off its pedestal and regain its number one spot?

Comfort Taxi new app, ComfortDelgro Taxi Booking App, has a major design improvement from its predecessor. After you signed in, you will see the skyline of the Marina Bay area with different positions of the sun to show the various time of the day.

Though the booking feature is quite standard, it is an improvement from the previous design.

If you do decide to cancel, there is an option to feedback to ComfortDelgro the reason for the cancellation.

The new ComforDelgro Taxi app also has a menu button to select several options and the one that I liked most is the e-receipt option.

This eReceipt breaks down the various components of the taxi fare and you can email it to keep a permanent record of it. This is directly linked from the meter and as such only ComfortDelgro Taxi will have direct access to this.

I have received emails from GrabTaxi before but it doesn't break fare and can only give an estimate of the fare.

The new ComfortDelgro Taxi app is indeed a well done refresh to its previous app, which looked liked it was stuck in the 2000s with the advent of the smartphones. However, GrabTaxi has done more to disrupt the taxi booking scene that it will take more than just a new design to topple it.

From my discussions with taxi drivers using GrabTaxi, there are more benefits to using GrabTaxi than to get a booking from ComfortDelgro.

One of the benefits is that GrabTaxi charges a lower booking fee to taxi drivers than ComfortDelgro. Each booking from GrabTaxi costs the taxi driver about $0.20 while a booking from ComfortDelgro costs $0.30 with the 7% GST.  7% adds 2 cents to the total booking cost but a difference of $0.12 per booking will push drivers to use GrabTaxi.

Halio costs taxi driver $0.40 per booking and you can see why taxi drivers are not using this app.

GrabTaxi also has a "rewards" programs for drivers where a certain number of bookings a month qualifies the taxi driver for a reward, ranging from free credits to even mobile devices and tablets. Such "rewards" program was said to be non-existent with ComfortDelgro.

However, the race to be the number one Taxi Booking app will benefit both consumer and the drivers. Without the entry of GrabTaxi or the other taxi booking apps, ComfortDelgro would have continue to rest on it laurels and kept its year 2000ish app entering into the second decade of 2000.

Started a Facebook Page? Singapore Courts had ruled that that Facebook Page does not belong to you and Facebook has full ownership of it.

This issue was raised when Mr Lee Kien Meng, who owns Senatus, sued one of its previous clients, Mr Frank Cintamini, after Mr Cintami removed Senatus' administrator rights. Mr Cintamini removed Senatus after a fall out and suspecting the company of two hacking incidents.


Wrote AsiaOne,

He asked the court to declare him the owner and sole administrator of the two pages and to order Mr Cintamani to give up all rights to the pages to him. - See more at: http://digital.asiaone.com/digital/news/who-owns-facebook-page#sthash.xgx6V2uc.dpuf
He asked the court to declare him the owner and sole administrator of the two pages and to order Mr Cintamani to give up all rights to the pages to him.

Justice Chan Seng Onn on Tuesday upheld the lower court's decision, pointing out there are no terms in Facebook's service agreement which gives the page creator ownership rights.
Under the agreement, which all Facebook users have to sign up to, users simply "own" the content they post, but Facebook Inc owns the pages and has the power to remove them for any reason.
In this case, Justice Chan noted, Mr Lee did not claim for the contents.
- See more at: http://digital.asiaone.com/digital/news/who-owns-facebook-page#sthash.xgx6V2uc.dpuf
... Justice Chan Seng Onn on Tuesday upheld the lower court's decision, pointing out there are no terms in Facebook's service agreement which gives the page creator ownership rights.Under the agreement, which all Facebook users have to sign up to, users simply "own" the content they post, but Facebook Inc owns the pages and has the power to remove them for any reason.In this case, Justice Chan noted, Mr Lee did not claim for the contents.

There are a few major components in a Facebook Page - the Page itself, the Content, the Likes and the comments. If a Singapore courts have declared that the Page belongs to Facebook, how about the other three?

Let's start with the Likes.

It seems like the Likes belongs to user who liked the page and not the owner of the page. This was established in the case between BET and Stacey Mattock. a fan who created her fan page of a popular TV show.

Wrote Bloomberg Business,

James Cohn, the judge in Mattocks’s case, dismissed the idea of owning someone else’s approval. “’Liking’ a Facebook Page simply means that the user is expressing his or her enjoyment or approval of the content. At any time, moreover, the user is free to revoke the ‘like’ by clicking an ‘unlike’ button,” he wrote. “So if anyone can be deemed to own the ‘likes’ on a Page, it is the individual user responsible for them.”

So the LIKEs are off limits to the owners of the page. How about comments?

Wrote a lawyer in Quora,

Copyright only protects "original works of authorship" that have some minimal degree of creativity. Although this bar is very low, short phrases are an example of what might NOT be protectable under copyright. Slogans are often not protected by copyright (most businesses will have trademark protection for unique slogans associated with products).

 That's left with the content. In Facebook Page terms, the content do belong to the page owner but putting up the content on the Page allows Facebook to license it out.

Wrote Smart Company Australia,

In the Facebook terms (that I suspect that very few of us have ever read) it says (in very small font!) that:
  • You own all the content you put onto Facebook.
  • Any content covered by IP (intellectual property) rights you give Facebook permission to use that content as a non-exclusive, transferable, sub-licensable, royalty-free worldwide license.
There are also Facebook page terms, which say that:
  • Content posted to pages is public information and is available to everyone.
What this REALLY means...
1. Any content you add to Facebook that you own is still yours – Facebook doesn't take ownership.

2. Any content that you add, even if it is trademarked, can be used by Facebook.

With more companies going into social networks, more and more such cases will arise and it is important to be aware of terms of the Facebook Page and understand the dos and don'ts early.
Mr CintamaniC
Mr Cintamani
Mr Cintamani
Mr Cintamani

@SocialPR As Featured In BBC

My #SG50ShadesOfGrey tweet was featured on BBC Trending. I famous or not?

If you think Singaporeans are straight faced and can't make a joke, guess again.

Singapore Twitterers have launch their own #SG50ShadesOfGrey hashtag. What has made this hashtag ironic was that Singapore is also celebrating its 50th anniversary with the SG50 slogan. 50 Shades of Grey have given the perfect comic relief  to those who have been jaded with SG50 celebrations though we are only into only the second month of 2015.

Here are some of my contributions.







Here are some of my favourites.



Here is a nerd favourite 50 Shades of Grey.

This literal interpretation.



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