A simple invite to a media event has turned into a PR nightmare for Fleishman Public Relations agency after it got the names of, not one, but two IT journalists wrong.With PR friends like these, who need enemies?

Photo downloaded with permission from the editor's Facebook profile. 

The first error gave the editor a new father, or rather a new surname, and the second error gave his rather manly deputy a quick sex change to the opposite sex.

Fleishman PR did apologise to the deputy about giving him a girl's name, but failed to realise that they have also made a mistake on the editor's name. (Update: The deputy shared that he has not receive any apology directly from Fleishman. A check showed the editor received the apology for the getting his deputy's name wrong.)

Besides an apology, Fleishman PR should also offer free PR advice to the deputy as the unfortunate naming incident has made him the butt of jokes on a Friday evening. 

While the editor shared that he is used to getting called or addressed wrongly, he has never found any invites to have two wrong names on the same invite.

Indeed, SAP not only helped to change the face of Women's Tennis, their PR agency also help change the sex of a journalist in a few keystrokes.

I guess the PR person responsible for this is going to have a tough weekend ahead.

(Update: M1 has shared they have submitted the app and waiting for approval. The PR person is also checking the need why M1 needs to close the app for maintenance.  )

Apple announced the new iOS 8 two weeks ago and most companies have been rushing to update their new app to meet with the new iOS.

M1, which describes itself as Singapore’s most vibrant and dynamic communications company, providing mobile and fixed services to over 2 million customers, still has not updated its "My M1" app for the new iOS 8.

After logging in to check My Usage, the page just hangs there. Clicking on the categories results in response.

The other frustrating thing is that from 10pm to 12 am every night, the app will show a pop up to tell me that it is under maintenance. But after 12 am, the app comes back but the categories still do not work. 

As a customer of M1, it is extremely disappointing that the telco is taking so long to update this app. What happened to its "vibrancy" and "dynamism"?

I also had problems with the Comfort Taxi booking app for iOS8 but it seems they updated the interface to make it work for iOS 8.

So when are you going to fix this, M1?

300,000 personal details were leaked to the public in Singapore when a hacker group release K-Box membership details the they hack.

In the release data, anybody could obtain the name, address, IC number, mobile number and even their date of birth. 

First level of scary is that these details are  often the first questions any credit card or bank operator will ask when a call is made to their hotline. 

There are still some security questions that the operator might ask, but those usually are yes/no questions that one can easily answer to get the right permutations.

Some websites also use the data above and this could lead to other serious form of identity theft.

The next level of scary is that a simple search of the names on Facebook or Google could easily result in portrait photos that could be easily put face to name. 

A potential stalker can now visit the address, identify the victim around the area and do much harm, not just to the victim but their close family too. 

After the investigation, the Personal Data Protection Committee needs to put tough penalties on K-Box for even allowing this to happen.

Channel NewsAsia wrote about a M1 Facebook Fan who have highlighted a bug in the iPhone 6 registration website.

It was reported that the person who found the bug was able to access forms of previous submission and is able to get these users phone number, IC number and even home address.

However, what is interesting is that it seems M1 took about 18 hours to respond the comment.

Image from Channel NewsAsia.

18 hours is a very long time to react to a security bug like this as any data would have be "hacked" in minutes.

Probably M1 Social Media do not work on weekends so this was given a missed.

One of the issues here is that when a security bug is found by a user, the user had to go through the long process of submitting the screenshot at M1 Feedback Site. In cases like this, a direct message would have been better to expedite the issue.

Oh wait.. M1 disabled the Messaging function on their Page.

Sales is a number game and also about finding out what you customer want or need.

If your customer had a want that leads to a home run, should you keep trying to hit it until you are strike out of the deal?

Or should you aim to meet the need - a smaller sales number but a guaranteed hit to first base?

I would go for the latter. Meeting a need is much more easier to convince to meet a want. 

Plus it helps you get one foot in the door for later upsell that could help you achive a run.

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