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Showing posts from August, 2009

Is corporate blogging passé?

Facebook Fan Page is the hottest trend today as almost everybody I know is looking at this medium to target their audience. However, as much as Fan Pages are hot these days, I feel it works better as a channel rather than a content platform. A channel similar to Twitter but the difference is that you can add video, photos, audio and interaction with your fans. But what about corporate blogging? Is it passé? I wouldn’t say corporate blogging is passé but the problem lies in getting the authors to blog. Some designated authors have a great start in putting up one post and the enthusiasm disappears after that one post. Talk about a one post wonder. Usually most of the designated authors will respond saying they have no time to blog. I don’t find this statement surprising. I don’t think time is the issue, it is the inertia to start that post is the biggest cause of the problem. I have thought of these problems and have some suggested solutions for them, but I would like to to