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Showing posts from February, 2010

Daily average SPH newspapers circulation for August 2006, August 2007, August 2008 and August 2009

I was asked by an overseas client to check out the circulation rate of SPH newspapers for a project. Interestingly, SPH have been showing the daily average SPH newspaper circulation for the month of August since 2006. The PR community would love this figures for their clients. Aug-06Aug-07Aug-08Aug-09Aug 06 to Aug 09Tamil Murasu10,200 11,700 14,400 14,100 38%The Business Times30,400 34,500 35,700 38,300 26%Shin Min Daily122,600 116,600 139,600 136,500 11%Berita Harihan62,500 61,800 62,000 60,900 -3%The Straits Times388,500 387,800 389,300 374,500 -4%Lianhe ZaoBao183,000 174,500 176,000 174,500 -5%The New Paper111,400 110,800 109,300 104,900 -6%The Sunday Times402,600 384,500 382,200 371,900 -8%Lianhe WanBao123,900 122,400 107,200 101,900 -18%Interestingly, the biggest gainers in terms of circulation from Aug 2006 to August 2009 is Tamil Murasu which grew 38%. The Business Times saw its circulation grow to positive double figures of 26%.However, it is the English papers that are seeing…

Agency Monday with Asia PR Werkz

Agency Monday is back!Social PR had the wonderful opportunity to chat with the ladies at Asia PR Werkz and found out that if their agency would be a novel it would be something like your own ending kinda novel.Who are you? Ie what are the names of the people on your team?Asia PR Werkz - Helmed by Directors Julie Chiang (left), Cho Pei Lin (center) and Lim Wee Ling (right)What are you? In ten (or so) words, you would describe your agency as: Boundless enthusiasm, intense conviction & commitment, imaginative solutions to challenging communications issuesWhy do we need you? Why should new clients go to you? Because they need to communicate. Sometimes, through and with the media, both mainstream and new.Contact? Who’s the best person on the team for new business? chopeilin(at)asiaprwerkz(dot)comBest Pitch or Campaign? Please highlight your best pitch or campaign. National Family CelebrationsConvince an alien just landed from outside the Asia-Pacific, who has only a basic understanding…

Singapore Social Political Cartoon Blog Worth A Mention

I found this blog on Facebook and it has hilarious cartoons about social political landscape in Singapore. I have bookmarked it as a favourite. Love the Low Ris one… From

Viewers' Choice 2009 prediction

Viewers’ Choice 2009 is on again and the winners for this year is quite predictable, especially for the local category.Obvious Local Winner: Funeral by MCYSThere is no doubt that Funeral by the late director Yasmin Ahmad will win Viewer’s Choice 2009 as it is definitely the viewers’ choice.Underdogs Local Winners: Tiger Beer’s Guys How can a beer ad not win viewer’s choice? Scores high for the special effect but the final element of beer goggles making you see your best bud as an attractive lady is kind of a turn-off. Sure Win International TV Commercial – Walk in Fridge Heineken My sure winner is Heineken Beer ad about the walk in fridge. It spoofs every women’s dream of a walk in closet. The other ads don’t create that recall value as this ad. Underdogs International Winner: Cadbury Chocolate – Eyebrows How can you say no to kids with amazing eyebrows?I say Cadbury Eyebrows is quite entertaining and hilarious for an ad. To find out how to vote, click here.

Alexa Alexa On The Wall, Which SG Ministry Website Has The Highest Alexa Ranking Of Them All?

The respective Singapore agencies might not be interested in SEO, but I found the Alexa traffic rank listing of the various Singapore Ministry website at Singapore Short Stories blog rather interesting. I have added the Google linkbacks information below. While the Ministry of Manpower gets the most visitors as reflected by the Alexa rankings, the Ministry of Health gets the most linkbacks. The Ministry website with the least linkbacks belongs to Ministry of Transport and Ministry of National Development. I thought MOH high linkbacks were probably due to the Minister blogging but it seems many other health agencies link back to this ministry especially on the H1N1 alerts. In comparison, I have listed the Alexa rankings and the linkbacks of the popular bloggers in Singapore at the bottom of the list.If MrBrown was a minister, he would fall somewhere between the Ministry of Health and the Ministry of Community Development, Youth and Sports.

Singapore Ministries1) Ministry Of Manpower …

Blogger interview with

The blog features other blog that takes the red pill. Is you blog a red pill or blue pill.Social PR chats with the team at to find out moe about their blog.Who are you? Ie what is your blog name and your real name.
Why did you come up with the blog title?
The Singapore Daily is a site that highlights articles on current
affairs published by local bloggers.What are you? In ten (or so) words, you would describe your blog as: …to better understand and make informed decisions about current affairsWhy do we need you? Why is your blog different? What makes it
stand out from the crowd? Why is it special?
We are one of the few local sites that can help publicise alternative
opinions and viewpoints on local current affairs. If you chose the red
pill, give us a visit.Editorial Deadline? Ie when should PRs NOT call?Contact us any time though our email.Features list? Do you have one, and if so, where can we get
it, and can PRs still pitch to you ideas tha…

Crowdsview Search Engine for Singapore-Only Social Media Sites

The biggest problem of most social media search engines is that they search the World Wide Web. But what if your account is only Singapore based? Sorting out the social media sites from Singapore alone can be a daunting task. I found a new search engine called Crowdsview dedicated to Singapore-Only Social Media Sites which seemed to have been just release by the Singapore team at Crowdsis. The search engine seems to be still in the infancy page but the potential looks great.For example, if one were to do a search on Pastor Ronny Tan, who apologised for his comments on Buddhism that was aired and shared on YouTube, it can be seen that the discussion in the forums started as early as Feb 04, 2009 with 34 mentions of the Pastor. Crowdsview can be found here. email coming soon?

You woke up this morning to a new Facebook homepage and this seems to be a start of many new beginnings. One such beginning is Project Titan which Facebook will be introducing a webmail service for its users. According to Techcrunch, the username of this Facebook email account will be based on your vanity url. Wrote Techcrunch, But now Facebook is getting itself back in the game. And if the details we’ve heard are accurate, Project Titan, or whatever it’s called when it launches, may be the kind of product people flock to.First, our understanding is that there will be full POP/IMAP support, meaning users can access the account other than through Facebook itself. Your email account name will be your vanity this be a Gmail killer? Maybe not, but other free email services like Yahoo and Hotmail would  feel the heat from a Facebook webmail system with a direct link to largest social networking site.

Bloggers’ interview with The Doddle Blog

She blogs, not with text, but with her doodles and they won her the Best Hidden Gem category given out at the recent Nuffnang Asia Pacific Bloggers Awards. Social PR chats with Yih Chien of to find out more about her and her blog.Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title?My name is Yih Chien. And I am mastermind behind The Doodle Blog. The name of the blog is the best to describe the content of my blog. That's why I picked the name. =)What are you? In ten (or so) words, you would describe your blog as: …Funny and relaxing.Why do we need you? Why is your blog different? What makes it stand out from the crowd? Why is it special?I think every blog is unique. However, my standout point would be my doodles. I use to doodling to convey my feelings instead of words. It's easy to understand and it doesn't take a lot of time for the rest to understand my message.Editorial Deadline? Ie when should PRs…

Agency Monday with Shauna Li Roolvink of Brandhub

Voted as the leading independent brand consultancy for 2 years running by readers of Marketing Magazine, CEO Shauna Li Roolvink of Brandhub catches up Social PR on she will convince aliens to use her agency instead of competitors.Who are you? Ie what are the names of the people on your team?BrandHub Pte Ltd.  CorHenk, Wendy, Jasparina, Carina, Cheryl, ShaunaWhat are you? In ten (or so) words, you would describe your agency as: …Singapore’s leading independent strategic brand consultancy with proven track record in creating and building brandsWhy do we need you? Why should new clients go to you?We are passionate about our clients’ businesses and want to help them create greater value add through their brandsContact? Who’s the best person on the team for new business?Shauna Li Roolvink ( Pitch or Campaign? Please highlight your best pitch or campaign.Most recent work is the new name and identity for inSing.comAnother success story was the re-branding and name cha…