Sales, Social and Tech

Advertisers and marketers are often tasked to take advantage of festive holidays to bring in the crowd with catchy taglines and creative advertisements. As most festive holidays in Singapore center around religious tradition and culture, it is important that the advertisement does not offend or against them. For IKEA Singapore, their "Bling Glamour Home" Raya advertisement has come under fire on their Facebook Page on how IKEA Singapore's creative definition as a total misinterpretation of the Muslim community. Even though I am not a Muslim, I found this IKEA advertisement to be a display of ignorance on the creative team on how Hari Raya Aidilfitri is celebrated. If the creative team took just ten minutes to Google and understand the real meaning of the Hari Raya Aidilfitri festival, it would have same them from the backlash of fans, especially those from the Muslim community. Hari Raya Aidilftri is the"festival of breaking of the fast". A quick Goog