Sales, Social and Tech

Traditional media are jumping onto the Twitter bandwagon by creating a Twitter account and updating it via their RSS feeds. However, traditional media could be flouting Twitter’s rule on spam and could be ban from the site accordingly. From Twitter , *Spam: You may not use the Twitter service for the purpose of spamming anyone. What constitutes “spamming” will evolve as we respond to new tricks and tactics by spammers. Some of the factors that we take into account when determining what conduct is considered to be spamming are: If you have followed a large amount of users in a short amount of time; If you have a small number of followers compared to the amount of people you are following; If your updates consist mainly of links, and not personal updates; If a large number of people are blocking you; The number of spam complaints that have been filed against you; If you post duplicate content over multiple accounts or multiple duplicate upd...

I have learn that in terms of the fundamentals there is no difference between traditional, online or social PR strategy. The differences are in the tools used and the approach. SEO, Wiki, chat-rooms and blogs are just tools. In the past three months, when I say online PR or social PR, the first question that comes up is "what is the ROI?". That I feel is the wrong approach as ROI is part of the measurement tool and they are looking at this as the end goal rather than the means. Hence, I developed my own strategy based around the ROI acronym. R is for Review . Like in PR1.0, you want to review the media landscape first before you start your campaign. Which publication should you be targeting? Who is the journalist in that publication should you have close relations with? Review for online PR is to find out where the company or the brand stand in the online space. Do they even have a website ready? What is the online space saying about their company or brand? One ...

Surprised? If you have access to Facebook advertising management system, that’s what it says about the number of users from Singapore. The top number of users in South East Asia? Indonesia with 2,358,400 users in Q1 2009. Vietnam has the least number of Facebook users with 63,360 members in the same period of time. Singapore’s exact number of Facebook users stands at 1,038, 620 users. Here’s a breakdown of Facebook users from South East Asia. Country Q1 09 Q4 08 Indonesia 2,358,400 898,360 Malaysia 1,183,860 851,240 Phiilippines 1,030,340 390,700 Singapore 1,038,620 740,220 Thailand 273,780 168,840 Vietnam 63,360 39,120 With all of these users in Asia, Facebook s...

I was at Tweet Tuesday organised by Claudia Lim and Kelvin Lim. Laurel Papworth , a social media strategist, based in Australia was in town to give a two day talk to government officials in Singapore also attended Tweet Tuesday. Laurel highlighted it is a norm for companies to ask her about the ROI – Return of Investment – of participating in Social Media. Laurel not only provides some answers, she also raise the question of COI, or rather the cost of inaction from the brand not participating in Social Media today! Here’s a short video of Laurel explaining the ROI and COI in social media. You can follow Laurel’s tweets at @silkcharm at Twitter.