Cathay Organisation, owners of Cineleisure, has put up Pink Dot ads on its escalators. To the chagrin of those against Pink Dot contacted Singapore advertising watchdog, the Advertising Standards Authority of Singapore (ASAS), to weigh in the legality of the advertisement. ASAS responded and reports highlighted that the watchdog asks Cathay Organisation to remove the phrase "Supporting the freedom to love" as it "may affect public sensitivities due to the issues at hand". ASAS did highlight that the rest of advertisement was ok by them. Read more here . Isn't it strange for the watchdog to ask the owner the medium rather than the advertisers to make changes to the ad? Cathay Organisation also felt that the changes should have been directed to the Pink Dot organisers rather they, the medium owner. “Given that the ownership of the ad belongs to Pink Dot, Cathay is not in the position to decide on the removal of the statement ‘Supporting the freedom ...
Everything Sales, Social and Tech