Sales, Social and Tech

They say a picture is worth a thousand words, but on social networks, the reach is amplified. Thanks to Andrew Chow , we had a new merchant onboarding for Fan Club almost instantly. When I did a short presentation of the Fan Clubs powered by PayPal to Andrew's class, Andrew uploaded the poster below onto his Facebook timeline. https://www.facebook.com/photo.php?fbid=3104509406640&set=a.1389758658943.54161.1081391088&type=1 It turns out that one of Andrew's friends saw this on his timeline and commented on that she saw it while walking around Rock And Ash Singapore at Marina Square link.  I replied on the photo and we arranged a meeting for a demonstration. It turns out that this friend of Andrew is working at a retail brand and was looking at a way to reward fans.  After two meetings, we will be launching that retail outlet fan club powered by PayPal next week.  Thank you, Andrew. 

Organisation’s Name: Digital Life Facebook Page: http://www.facebook.com/DigitalLifeSG Event: Comex2011 Registration Date: 29 August 2011 – 04 September 2011 Event Date: 01 September 2011 – 04 September 2011 Digital Life had a booth at Comex2011 and wanted to reward fans with access to exclusive Digital Life contest and freebies during the four-day consumer show. How does it work? Step 1– Fans hear about the upcoming event on Digital Life Fan Page. Step 2 – They register their mobile number to get on the guest list, which creates a wall post for their friends to see. Step 3 – On the day of the event, guests go to the venue and give their mobile number to a clerk at the Digital Life booth. The clerk enters the number into a PC application to check that the guest is registered, which causes a second status update to appear on friends’ news feeds, advertising a future event. On the first day of announcing fan benefits at Comex2011, Digital Life re...

Flatline Productions at Azzura Beach Club in Singapore used Taggo to switch from a paper based VIP guest list to a social media based process that makes entry to the event easier and faster, and at the same time creates word of mouth advertising for future events. How does it work? Step 1 – Fans hear about the event on Flatline’s fan page . Step 2 - They register their mobile number to get on the guest list, which creates a status update that friends will see, advertising the upcoming event and attracting new fans. Step 3 – On the day of the event, guests go to the venue and give their mobile number to a clerk at the entrance. The clerk enters the number into a PC application to check that the guest is registered, which causes a second status update to appear on friends’ news feeds, advertising a future event. What were the results? Thanks to the viral process created by Taggo, Flatline closed their guest list in two days due to overwhelming response. On the day of the...

The reason is simple yet it is one of those that get overlooked most of the time. More and more people are spending their waking overs on the Internet. Sometimes they spend close to eight hours a day online. Because more audience are spending time on this medium, isn't the Internet medium the best place to capture these audience's attention? Before we jump to the web2.0 scene, most companies are still fully prepared for their web1.0 play, but most importantly how they can mix the two with their traditional PR practices. Say for example a company launches a product with a press conference and get maximum coverage. It gets coverage on the dailies. How long will that awareness be felt? On day perhaps. How about a monthly trade magazine? Maybe for a month. Getting coverage on the print is great. I still support print as it is still more mobile and always on compared to the Internet medium. However, finding a product or a brand is more difficult to do it in print. I was looking out ...