Sales, Social and Tech

Facebook Offers vs Fan Clubs Today, merchants not only want more customers, they also want more fans on their Facebook Page. And they hope that customers like their page, but hope is not a strategy or a tactic. Canz I have more Fanz Pleaze? In the process of acquiring merchants for Fan Clubs, I have gotten some questions about Facebook Offers and Fan Clubs which would be best answered below. Facebook Offers for everybody; Fan Club benefits for your fans only A Facebook user does not need to like your Facebook Page. All the user needs to do is accept your offer. The problem here is that there are no immediate returns on your offers. If you are lucky, you offer will be well claimed. If not, it will just be another ordinary wall post.  Registration for customers is only done once.  Customers see other Fan Clubs, they just click LIKE. On the other hand, for somebody to claim a Fan Club benefit, that Facebook user must first register their...

(Update: I recently wrote about the benefits of using Fan Clubs opposed to Facebook Offers. Fan Clubs convert your Facebook Page into a Loyalty Fan Club. ) Facebook Offers have started to appear on selected Pages.  According to Facebook , " Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your Page when your offers are shared between friends." "Offers are free for admins to create and share but are only available to a small number of local business Pages." To set up Facebook Offers, you will need to check if your Page has been given the Offer option in the status update.  Once you selected the Offers, all you need to do is add a thumbnail, a 90 character text long header of your offer, the expiry date and terms and conditions of your offer. Your fans will see the Offer as the status update. All they need to do is to click on Get Offer (for first time ...