Sales, Social and Tech

We recently did a survey with customers on Fan Clubs and found some interesting results which would be valuable to merchants. 86% say the merchant's Fan Club causes them to visit the merchant more often. 57% say they spend more (F&B average increase of $5 to $10) 67% say they would be come back less often without the Fan Club. How about joining a Fan Club? 96% say joining a Fan Club is easy or very easy. 92% say the checkout process if fast or very fast. 87% prefer Fan Club then traditional membership cards. To find out how you can benefit from launching your Fan Clubs, please visit http://taggo.me .

When Rock and Ash opened its doors at Marina Square Link (Singapore) in July 2010, the owner, Mr. Chua Koon Teck, was already looking for a customer membership program. His initial loyalty program was the traditional method which requires customers to fill out membership forms and carry cards. Only a handful of customers signed up. Then Chua discovered Taggo’s Fan Club solution, which makes it easy to use the restaurant’s existing Facebook Page as a loyalty program. Customers join by “liking” Rock and Ash and simply give their mobile number to the cashier whenever they pay. “Since launching our Fan Club in December 2011, I now have more than 1,000 registered members ,” said Chua. In addition to making it easier to sign up new loyalty program members, the Fan Club also dramatically increases fans on Facebook. “Prior to the launch of the Fan Club, it took me six months to get 200 likes and I thought it would take a few more years to reach a thousand fans. With ...

In the chase to increase the number of likes for their Facebook Pages, many merchants forget that the love-like relationship with their customers is a two-way street. At Rocky’s Pizza, Fan Club members get 15% off when they pay with NETS, Singapore’s national debit card brand. The simple incentive turns the pizza eatery’s existing Facebook fan page into a loyalty program Fan Club, with no need for membership forms, cards or coupons, whether paper or digital. “The Fan Club has increased business from both dine-in customers and deliveries,” said Mr Marcus Lew, Operations Manager for Rocky’s Pizza. “We have also seen a 10% increase in walk-in customers since the launch of the Fan Club.” A simple registration site “JoinFanClub.com/rockypizza.sg” makes it very easy for customers to join the Fan Club in the restaurant, as they dine. “The registration process is so simple and easy to understand that most of our customers were able to join the Fan Club without any assistance from ...

Taggo makes it easy for shoppers to join fan clubs on the spot. Scan the QR code at the store, click like, and you're done. Then, at the counter, simply give your mobile number to the cashier. No cards, no coupons, no vouchers. And no special apps on your phone. The registration site uses the cover photo from the fan page as the background graphic, so it is automatically white labeled for each fan club.

Rocky’s Pizza https://www.facebook.com/rockypizza.sg 70% of Rocky’s Pizza customers are now fans of its freshly minted Facebook Page  Singapore June 3rd, 2012 Rocky’s Pizza launched their Facebook Page in March 2012, with a Fan Club offering a 20% discount to registered fans. 500 customers became fans in less than 3 months. “70% of our customers now check-in as fans when they dine at our restaurant,” commented Marcus Liew of Rocky’s Pizza. How does it work? Customers visit Rocky’s Pizza and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their Fan Club 20% discount. What were the results? In 3 months, Rocky’s Pizza gathered 504 fans for its Facebook Page. 95% of these fans ha...

"PayPal Goes Offline" headline from Page 3 of Digital Life, the weekly IT supplement with Singapore's The Straits Times. Wrote Seow Tein Hee, "..When a customer makes the payment. the system also makes a post about the discount on his Facebook Wall, creating a word-of-mouth campaign about the merchant and its offer. Local start-up Taggo is the technology provider behind this new Facebook cum mobile payment service. Taggo's chief executive, Mr Aneace Haddad, believes product discounts are essential if customers are to be persuaded to try out new and unfamiliar methods of payments. "The social nature of our Fan Club Facebook app makes it a power yet subtle impact for both merchants and customers. Merchants will be able to further develop their social media pressence further, at no extra costs beyond the nominal transaction fees given to payment companies," said Mr Haddad."

They say a picture is worth a thousand words, but on social networks, the reach is amplified. Thanks to Andrew Chow , we had a new merchant onboarding for Fan Club almost instantly. When I did a short presentation of the Fan Clubs powered by PayPal to Andrew's class, Andrew uploaded the poster below onto his Facebook timeline. https://www.facebook.com/photo.php?fbid=3104509406640&set=a.1389758658943.54161.1081391088&type=1 It turns out that one of Andrew's friends saw this on his timeline and commented on that she saw it while walking around Rock And Ash Singapore at Marina Square link.  I replied on the photo and we arranged a meeting for a demonstration. It turns out that this friend of Andrew is working at a retail brand and was looking at a way to reward fans.  After two meetings, we will be launching that retail outlet fan club powered by PayPal next week.  Thank you, Andrew. 

Planning a BBQ session with family and friends but do not have the time to prepare the BBQ food? HungryBBQ makes things easy by being one-stop for all your BBQ wholesale needs in Singapore. Just pick what you want and they'll deliver it. Now you can enjoy an exclusive 7% discount when you join the HungryBBQ fan club and pay with PayPal over the phone. To enjoy your 7% off, just follow the steps below. Step 1: Click on http://fanclub.sg/hungrybbq and follow the instructions to register for the HungryBBQ Fan Club. Step 2: Make your order online and select Cash On Delivery. Step 3: HungryBBQ will call you to confirm and request for payment for PayPal to enjoy the 7% discount. Respond to the SMS and confirm your purchase.

Organisation’s Name:  Soho Coffee Singapore Facebook Page: http://www.facebook.com/sohocoffeesg Campaign Title: 80% of customers are now registered fans of Soho Coffee Fan Club Launch Date:  19 February 2012 Soho Coffee started its Facebook Page in June 2011. On average, the page was getting around 50 new likes per month. In January 2012, Soho Coffee used Taggo to launch a fan club offering 20% discount to all registered fans. “Now 80% of my customers are registered fans,” said Peter Ow, Owner of Soho Coffee. How does it work? Customers visit Soho Coffee and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their discount. What were the results?  In the months of...

Rock and Ash has officially launched the Rock and Ash Fan Club powered by PayPal. To join the Fan Club and link your PayPal account, all you need to do is visit http://taggo.me/RockandashSG . Wrote Koon Teck , the partner at Rock and Ash, Dear Fans, do you know that you can now use your paypal to pay for your meal at our cafe ? You just need to link your Fans account to your paypal and using your handphone to authorise the purchase when paying at the cashier. It is seamless, cashless, cardless and most importantly you get 20% discount off. Aneace Haddad, CEO and founder of Taggo, paid for his first burger with PayPal at Rock and Ash a few weeks back. Wrote Aneace, Look Ma! No credit card! No wallet! Just my mobile phone! I just paid for my first burger with PayPal at Rock and Ash. When fans join the Rock and Ash fan club, they have the option to link their mobile number to their PayPal account. Then, at the point of sale, all they have to do is give their mobile n...

Facebook Page: http://www.facebook.com/DigitalLifeSg Campaign Title: Digital Life Fan Club 842 check-in fans generated 1,851,231 impressions, 1,574 clickthroughs and 1,567 new fans in just four days at IT Show 2012 Launch Date: 07 March 2012 Most social media agencies will tell brands to get on the social media bandwagon to engage fans at events; they often do it with no clear way to identify fans. Some resort to using social mobile tools like Foursquare to engage fans. Such methods often do not generate the desired results. Take Lenovo for an example. At Sitex 2010, Lenovo launched a Foursquare campaign and predicted they could achieve a minimum of 30 check-ins a day. During the four day event, they only received a total of 16 check-ins ( http://socialpr.blogspot.com/2010/11/did-lenovo-singapore-foursquare.html ). At the recent IT Show 2012, Digital Life too wanted to reward their Facebook fans by launching their Facebook Fan Club.  Registered fans were reward with D...

Organisation’s Name:  Cumulus Shop at Wheelock Facebook Page: http://www.facebook.com/Cumulus.Online Campaign Title: Retailer with a single shop gets 1 million word of mouth impressions among friends of customers. Launch Date: 21 January 2012 Cumulus offers 5% for registered Fans. Cumulus is at 501 Orchard Road #02-14  Wheelock Place  Cumulus was looking for a way to reward their existing Facebook Fan base. They launched the Cumulus Fan Club, offering fans a 5% discount on all items. A special Valentine’s Day promotion was also launched, offering fans a 10% discount on selected items. Cumulus chose to have Taggo installed in their Windows Point-Of-Sales machine to allow their cashiers easy access to Taggo’s fan recognition feature alongside the POS application. How does it work? Customers visit Cumulus and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL ( http://taggo.me/Cumulus.Onlin...

Fans of Digital Life Facebook Page can enjoy up to $10,000 worth of prizes at The IT Show 2012.  To join The Digital Life Fan Club, all you need to do is to follow the next three steps: Step 1: Click on http://taggo.me/DigitalLifeSG Step 2: Follow the instructions to register your mobile number. You mobile number will be kept private. Step 3: Go to the Digital Lift Booth at The IT Show 2012 and share your mobile number. It is that simple.

It's simple! Just join Cumulus Online Fan Club at http://taggo.me/Cumulus.Online and purchase a "bag and wallet" combo to enjoy the 10% discount! Now who says love is complicated? Sales period from 3rd February 2012 to 14th February 2012.

Charlie Brown Café was already giving discounts to UOB cardholders but management felt they were competing with hundreds of other restaurants that also offer discounts to UOB credit card holders.  The café was also willing to give fans a bigger discount because of the word of mouth marketing to friends when fans check-in. As such, UOB cardholders could purchase two main dishes and get a third dish free, whereas fans could purchase one dish and get the second one free. How does it work? Customers visit Charlie Brown Café and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier will give the customer their Fan Club benefits. What were the results? In one month of the campaign, 115 fans of Charlie Brown...

Learn how easy it is for your fans to sign up for your brand's Fan Club, based on your Facebook Page, to reward your fans at physical venues. Like this bookshop, Libreria Cossavella, in Italy. Retailers in Singapore offering fan club benefits include Rock and Ash Singapore , Sticky Singapore at The Central , Charlie Brown Cafe , etc. More will be launched after the Chinese New Year holidays. The process of fans registering for the fan club is similar to the video. Taggo brings fan recognition to the point of sale. Check-in with your mobile number, or credit, debit or loyalty card to "like" a place or event and get exclusive fan benefits. Fans get bigger discounts because a check-in is created on Facebook. The more friends that check-in, the more benefits you can get. Patents pending. Email: info(at)taggo.me

Taggo with our Italian partner introduced fan club to Libreria Cossavella, a book shop chain Italy. Below is the Italian version of how Taggo works. We will be launching the English tomorrow.

For more information on setting up a fan club, please email aaron(at)taggo.me. Rock and Ash was looking for a way to provide instant rewards for fans of their handmade burgers. They also wanted to increase their Facebook fan base from walk in customers. With Taggo, Rock and Ash was able to launch a fan club based on their existing Facebook Page within one hour and at minimum cost. Poster informing customers/fan of benefits of joining Fan Club How does it work? Customers visit Rock and Ash Singapore at Marina Square Link and see posters enticing them with a 20% discount to join the Rock and Ash Fan Club. Customers scan a QR code or enter the given URL ( http://taggo.me/RockandashSG ) to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier will give the customer the 20% discount. What were the results? Rock and Ash new ...

Like non-verbal performance like JUMP? Boxing Boys!, the world's 1st non-verbal performance combining Muay Thai, street dance, comedy and romance is one show you cannot miss! Be a registered fan at MediaCorp VizPro Facebook Page. Present your Boxing Boys! ticket and your mobile number at the door and receive an exclusive free goodie bag, plus the opportunity to meet the cast of the Boxing Boys! in person. Exclusively for fans of MediaCorp VizPro Facebook Page. Click on image to be a registered fan of MediaCorp VizPro now!

Are you attending Asia's premier event for the VC/PE community to engage with and pick the next generation's greatest innovators? If you are, be a fan of Techventure 2011 and enjoy 20% off conference fees. Plus, fans will also receive mystery goodie bags at the conference when the check-in. If you are an exhibitor at Techventure 2011, do drop Taggo an email info(at)taggo.me on how you can also reach out the fans and their friends!