Sales, Social and Tech

The byline of Don Sambandaraksa, the popular IT journalist for Bangkok Post whom some PR loves to hate, appeared recently at Telecom Asia. The last time the PR world saw Don’s byline was in the last issue of Bangkok Post’s Database on January 04, 2011. Don is now a reporter at Telecom Asia and will focus more on the commentary section of the telecom publication. In his latest commentary, he described Nokia Thailand giveaway of gold bars and motorcycles as lucky draw prizes as “Lush giveaway whiffs of desperation”. Wrote Don , What do you do when you are a former market leader in a country where goodwill still runs strong and your next generation of phones will not support the local language? That is the situation facing Nokia Thailand right now given that Windows Phone Mango is reported that it will not support the Thai language out of the box. The answer that Nokia came up with was simple - turn on the marketing dollars. In what some might feel an act of desperati...

The Bangkok Post prints the first and last 2011 issue of Database today as the Thai daily buries the IT supplement after 24 years. Borisuthiboun Dasaneyavaja, editor for Database, wrote in the farewell column that only Wanda Sloan’s two columns – The Sloan Ranger and App-shop – will be the only sole survivour of The Bangkok Post pull out apocalypse which also sees the end of all its pull outs like Motoring, Outlook, Horizon, Real Time, My Life and Education.  Readers of The Bangkok Post will, however, see a new section call LIFE. The team at The Bangkok Post ended the highly popular supplement with fitting tribute of the years gone by. Post Database' founder and former Editor Tony Waltham paid tribute to the wonderful team he had over the years. He wrote, Sadly, this is the last issue of Post Database, the weekly pullout section of the Bangkok Post that had its genesis in February 1987, almost 24 years ago. Since then, and every week since the beginning of 1989, Dat...