The last ten months in EASTWEST PR I have dealt mainly with IT vendors in the Enterprise and Telecom space. I have learnt a few things about social media and why this space is different from their consumer counterparts. Lesson #1: Their audience isn’t the bloggers While most consumer Social PRist target other bloggers for their PR campaign, those in Enterprise IT and Telecom are not looking to engage other bloggers. One of the problems is that the number of bloggers who actually blog about Enterprise IT and Telecoms in this part of Asia is almost zero. There could be some out there who blog in this space, but they choice of being anonymous makes it hard for me to engage them. Hence the audience isn’t other bloggers, but their existing or potential clients. When you are looking to engage on Social PR activities for those in the Enterprise IT or Telecom, its all about helping get them in front of the clients. Lesson #2: Clients want more impact Say you got your client an inte...
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