Sales, Social and Tech

I am currently reading Content Nation . I believe this book have to be a must read for all those looking at social PR as a second career of their PR life. Content Nation does not just focus on the tools and tell you how good these tools are, it also look back at the history of communication to see how social media have evolved to what it is today. Indeed, as Content Nation suggests, we are in the “horseless carriage” phrase of the social media evolution. When the first “horseless carriage” was invented, it was designed to look like a carriage. This implies that because social media on the Internet is still so new, many of us still expect social media to behave like how traditional media. From a PR perspective, we want social media to have the same credibility as what expect from traditional media before we approach social media. I find this argument of credibility especially when it is said by advertising or marketing people who argue that traditional media is expec...

Reportedly, the BBC says most people have read only 6 out of the 100. Copy and paste in your notes. Put an x to those you have read. Be truthful. 1 Pride and Prejudice - Jane Austen - x 2 The Lord of the Rings - JRR Tolkien-x 3 Jane Eyre - Charlotte Bronte - x 4 Harry Potter series - JK Rowling - x 5 To Kill a Mockingbird - Harper Lee - X 6 The Bible - x 7 Wuthering Heights - Emily Bronte 8 Nineteen Eighty Four - George Orwell - x 9 His Dark Materials - Philip Pullman - 10 Great Expectations - Charles Dickens -x 11 Little Women - Louisa M Alcott - 12 Tess of the D’Urbervilles - 13 Catch 22 - Joseph Heller - x 14 Complete Works of Shakespeare- 15 Rebecca - Daphne Du Maurier - 16 The Hobbit - JRR Tolkien - x 17 Birdsong - Sebastian Faulks - 18 Catcher in the Rye - JD Salinger - X 19 The Time Traveler’s Wife - Audrey Niffenegger - x 20 Middlemarch - George Eliot - 21 Gone With The Wind - Margaret Mitchell - 22 The Great ...

There are many PR agencies out there that offer services to target the New Media aka bloggers. But how do you know which agency to choose or judge the consultant? I think the question you should be asking if the consultant who will be handling your account if he or she have read The Tipping Point and whether the consultant can identify bloggers who would create that Tipping Point for your brand. Most importantly, you should be asking “What makes you think these bloggers would cause the Tipping Point for my brand?” Of course you should be reading The Tipping Point first before you ask the question. I won’t want to tell you the answer either so please go read the book! Why am I asking this? Six months ago, it looked cool to have so call top bloggers invited to events. Six months down the road and with the season of savings looming, clients are now asking the effectiveness of the social media outreach. Six month down the road, I read of events on blogs of the same bloggers...