Sales, Social and Tech

To blog or not to blog? That was the question a remisier posed to me after a short presentation I made on the "so what, who cares and why me?" of blogging. So what if this remisier blogged? By asking this question, it helps to set the reasons for blogging. The remisier highlighted his reason to blog was to position himself and his firm to be one of the few remisier who shares the morning analysis of the stock market. Who cares help to set the audience whom the remisier would like to target. This resulted in a very insightful discussion. The remisier shared that his high net worth clients would choose SMS as preferred choice of communication. This group of clients tend to be more senior in age. Even those who carry a Blackberry would rather check their email on the PC. So his high net worth audience wouldn't be his blog audience. So is it worth his time to blog? It turns out that the remisier would like to use social medium to target the Internet savvy generation, ...

Facebook Fan Page is the hottest trend today as almost everybody I know is looking at this medium to target their audience. However, as much as Fan Pages are hot these days, I feel it works better as a channel rather than a content platform. A channel similar to Twitter but the difference is that you can add video, photos, audio and interaction with your fans. But what about corporate blogging? Is it passé? I wouldn’t say corporate blogging is passé but the problem lies in getting the authors to blog. Some designated authors have a great start in putting up one post and the enthusiasm disappears after that one post. Talk about a one post wonder. Usually most of the designated authors will respond saying they have no time to blog. I don’t find this statement surprising. I don’t think time is the issue, it is the inertia to start that post is the biggest cause of the problem. I have thought of these problems and have some suggested solutions for them, but I would like to to...

Found this video by following Gord Weisflock . Actually, I found the Kodak corporate blog from one of Gord’s Twit. So when was the last time you heard Kodak? Here’s an interesting video from Kodak to promote a career in the print communications industry online. Its an irony to put print and online in a single sentence, but it is all about getting the message out there.

I was at the IDC Direction 08 panel yesterday to hear what four "prominent" bloggers have to say about the blog-o-sphere. The four bloggers on the panel saw Kenny Sia of www.kennysia.com , Daryl Tay of Unique Frequency , Victor Issac Cheung of Hong Kong Phooey and eM of thecompulsiveconfessor . The question that interest me the most was that about corporate blogging and whether it can be cool. Daryl responded that corporate blogs paid too much emphasis on the message and control. Readers, who wants to read these corporate blogs, want to know the human side of the company. Kenny Sia gave examples of a cool blog and an uncool blog. The cool blog belonged to Google whereas the uncool blog belonged to Microsoft. He found the Microsoft blog like an another online advertisement but he was able to identify with the people on the Google blog. "Corporate blog is cool if only the company is cool," said Kenny. I personally don't blame corporates on wanting to control the...