Sales, Social and Tech

The last Singapore General Elections in Singapore was held on 06 May 2006, social networking and the smartphones then were still in the infancy. Twitter was launched in 15 July 2006. Facebook opened registration to all in 26 September 2006. Foursquare on 11 March 2009.  The first iPhone was launched in 27 June 2009. Google launched the Google Android Phone on 18 August 2008. It isn’t any surprised that the Singapore General Elections of 2011 has brought social networking in the fray with the smartphone playing an important part in spreading the messages of the various political parties. As most equate those using social networks as being used by the younger generation, the recent Foursquare check ins at the political rallies are an indication to where the younger generation are leaning towards. The Workers’ Party saw the most Foursquare check ins at its rally on the first day of campaigning.   This number of check ins show that the Workers’ Party has significantly ...

According to Appappeal.com, “0.8% of the Foursquare users come from Singapore and they generate 0.6% of the pageviews on Foursquare .” Foursquare shared they have over 5 million users worldwide. So when you take 0.8% x 5 million, you get 40,000 Foursquare users in Singapore. Here’s a breakdown of the number of users based on the estimation. Country Facebook Foursquare Facebook to Foursquare Ratio Singapore 2,214,360 40,000 55.36 Malaysia 10,075,420 75,000 134.34 Thailand 7,859,400 100,000 78.59 Indonesia 34,498,920 260,000 132.69 Philippines 22,646,440 45,000 503.25 India 21,173,920 195,000 108.58 Australia 9,531,080 70,000 136.16