Sales, Social and Tech

Rocky’s Pizza https://www.facebook.com/rockypizza.sg 70% of Rocky’s Pizza customers are now fans of its freshly minted Facebook Page  Singapore June 3rd, 2012 Rocky’s Pizza launched their Facebook Page in March 2012, with a Fan Club offering a 20% discount to registered fans. 500 customers became fans in less than 3 months. “70% of our customers now check-in as fans when they dine at our restaurant,” commented Marcus Liew of Rocky’s Pizza. How does it work? Customers visit Rocky’s Pizza and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their Fan Club 20% discount. What were the results? In 3 months, Rocky’s Pizza gathered 504 fans for its Facebook Page. 95% of these fans ha...