When Rock and Ash opened its doors at Marina Square Link (Singapore) in July 2010, the owner, Mr. Chua Koon Teck, was already looking for a customer membership program. His initial loyalty program was the traditional method which requires customers to fill out membership forms and carry cards. Only a handful of customers signed up. Then Chua discovered Taggo’s Fan Club solution, which makes it easy to use the restaurant’s existing Facebook Page as a loyalty program. Customers join by “liking” Rock and Ash and simply give their mobile number to the cashier whenever they pay. “Since launching our Fan Club in December 2011, I now have more than 1,000 registered members ,” said Chua. In addition to making it easier to sign up new loyalty program members, the Fan Club also dramatically increases fans on Facebook. “Prior to the launch of the Fan Club, it took me six months to get 200 likes and I thought it would take a few more years to reach a thousand fans. With ...
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