Sales, Social and Tech

(Disclaimer: Refinery Media is a client of SocialPR.) Refinery Media is the first company in Asia to partner location-based social networking application Foursquare. Currently in partnership with several major media partners including HBO and Warner Bros. Entertainment, Foursquare now includes Refinery Media in its fast-growing mix of media and entertainment collaborators. Refinery Media’s first multi-platform reality-based entertainment programme, www.SUPERMODELME.tv was introduced in 2009, featuring aspiring models going through a series of challenges for a chance to be crowned Asia’s next ‘IT’ girl. As a multi-platform experience that was driven by the Web, Mobile and TV, the format gave audiences three distinct viewing options with different layers of content. Viewers were engaged through multiple social media platforms and online traffic was driven to partners’ sites through the use of exclusive Hyperspot technology. Foursquare is a location-based application for the iPhone,...

They reportedly “ hijacked ” Singapore’s first every Tweetup but can these models of Supermodelme.tv really tweet? I wonder if tweeting contributes to the scores but let me start with the models who need improving and those who are have nailed the tweeting game. Let me start off with the bottom 3 and finish up with the top 3 Supermodel tweeters. The model contestant who needs to improve greatly on her tweeting skill is Kathlene.   As of drafting this post, @Kathlene_SMM only had 5 tweets and a total of 24 words.   Kathlene isn’t a good follower either and she has a following-follower ratio of 0.58. Her only reply is to @Christabel_SMM about Christabel’s snoring that has affected her sleep. Wonder if the lack of sleep is causing her lack of tweets? Second to bottom of the Twitter list is @Anna_SMM . 7 updates and no replies yet. We know she misses home and her mom so far, and I bet her next few tweets are about missing her bed, her cat, her room.. She ha...