Sales, Social and Tech

There are many social media companies out there that tells you how good they are at using the various social networks available out there. One veteran PR person I knew commented that social media is all about posting links on Facebook and LinkedIn and that agency charges  more than SGD6k a month to do so. It is no surprise that particular agency don’t seem to being able to offer social media or don’t seem to get the clients to see the full benefits of using social media.  No wonder brands would rather hire interns. A recent article on Social Media Today about “Why Companies That Say They Want Social Media Really Want Content Marketing” struck a chord with what I am currently doing for a Singapore IT company, NetGain Systems . Wrote Will Davis for Social Media Today , “…when companies learn more about what content marketing is – and that you can leverage your own content in the social media space – they almost always realize that’s what they really wanted to do, an...