Sales, Social and Tech

Found this interesting Youtube video on how Air NZ responded to a negative comment about its alliance with Virgin Blue. Quite an interesting way to respond to somebody who chose not to listen to your side of the story. Sometimes the silence can  be evening more deafening.

Are you ready for it? Social-nomics…

I was at Tweet Tuesday organised by Claudia Lim and Kelvin Lim. Laurel Papworth , a social media strategist, based in Australia was in town to give a two day talk to government officials in Singapore also attended Tweet Tuesday. Laurel highlighted it is a norm for companies to ask her about the ROI – Return of Investment – of participating in Social Media. Laurel not only provides some answers, she also raise the question of COI, or rather the cost of inaction from the brand not participating in Social Media today! Here’s a short video of Laurel explaining the ROI and COI in social media. You can follow Laurel’s tweets at @silkcharm at Twitter.

My in-laws live about about 325km north of me. 325km is the distance between Singapore and Kuala Lumpur, Malaysia. They have help taken care of my son in KL, Malaysia, while i worked in Singapore. Now that my wife and son are living in Singapore, I am not surprised they are missing the bubbly laughter or the sharp cries of my son. During their time, communications with distance relatives were by phone. If you wanted to send photos, snail mail would have been their only option and took days. Luckily for the Internet and its evolution, I am able to show their videos of their grandson in action almost real time. Many of you may have heard about Qik . For those who are not aware what it is, its a website that allows you to upload videos straight from your mobile phone. If your mobile phone supports wifi, you could even do a “live” broadcast. However, Qik only supports a few selected mobile phones. You would need to sign-up for a QIK account and install a program into your mobil...

I was at Geek Terminal this afternoon waiting for a meeting to start and I decided to do a quick video with Danny Pang, barista and co-founder of Geek Terminal. I asked Danny why he used social media to promote Geek Terminal and how he used it. His answers are in the video. Geek Terminal has appointed Andrew Peters as their social media manager. Geek Terminal’s facebook group can be found here and their website is at www.geekterminal.com .

I started this blog to highlight the use of Social Media in Singapore in the areas of communications and public relations. One of the big users of social media is Andrew Peters of The Pacific West Communications. Andrew was tasked with communicating Singapore’s first Tattoo Show and made heavy use of social media to reach out to his audience. I visited the Tattoo Show as a guest of Andrew and did a quick short recording of how he used social media to garner awareness for this show. Andrew’s blog is at aplink.wordpress.com and the Tattoo Show’s facebook group can be found here . If you are a PR agency or individual in Singapore who liked to talk about your social media campaign, please feel free to drop me an email at aaronkoh(at)gmail.com.