Sales, Social and Tech

They reportedly “ hijacked ” Singapore’s first every Tweetup but can these models of Supermodelme.tv really tweet? I wonder if tweeting contributes to the scores but let me start with the models who need improving and those who are have nailed the tweeting game. Let me start off with the bottom 3 and finish up with the top 3 Supermodel tweeters. The model contestant who needs to improve greatly on her tweeting skill is Kathlene.   As of drafting this post, @Kathlene_SMM only had 5 tweets and a total of 24 words.   Kathlene isn’t a good follower either and she has a following-follower ratio of 0.58. Her only reply is to @Christabel_SMM about Christabel’s snoring that has affected her sleep. Wonder if the lack of sleep is causing her lack of tweets? Second to bottom of the Twitter list is @Anna_SMM . 7 updates and no replies yet. We know she misses home and her mom so far, and I bet her next few tweets are about missing her bed, her cat, her room.. She ha...

A tip from Content Nation says that “social media isn’t the law of the jungle, it is the law of the campfire”. I took that tip and ask a question localised to what Singaporeans can understand. “If Social Media is the law of the kopitiam, how do you regulate that?” I asked.   An open-air kopitiam in Bendemeer, Singapore. Copyright © 2006 mailer_diablo (Image from http://commons.wikimedia.org/wiki/File:CoffeeShopSG.JPG ) Kopitiam is the local Hokkien term for Coffee (Kopi) Shop (Tiam).  It is in this kopitiams that you see folks, usually senior citizens, talking among themselves about local politics, issues, etc. The answers from Twitter and Facebook were rather humourous. From Twitter: dchieng @ socialpr you dont. Just like background chatter in any kopitiam, one eventually learns to tune out the crappy stuff summerisque @ socialpr self regulation!! :) contrabandkarma @ socialpr By employing better-looking *beer aunties? *Beer aunties are reference ...

I am currently reading Content Nation . I believe this book have to be a must read for all those looking at social PR as a second career of their PR life. Content Nation does not just focus on the tools and tell you how good these tools are, it also look back at the history of communication to see how social media have evolved to what it is today. Indeed, as Content Nation suggests, we are in the “horseless carriage” phrase of the social media evolution. When the first “horseless carriage” was invented, it was designed to look like a carriage. This implies that because social media on the Internet is still so new, many of us still expect social media to behave like how traditional media. From a PR perspective, we want social media to have the same credibility as what expect from traditional media before we approach social media. I find this argument of credibility especially when it is said by advertising or marketing people who argue that traditional media is expec...

I got some of the Startups at unConference 2009 to talk about their services in 30 secs.

If you are in the real estate business, then its all about Location! Location! Location!. If you are looking to start your public relations campaign, it is all about the objective. By having a clear objective in place before your start your PR campaign, it will help you guide your tactical activities from day 1. This include the style of your press release, your target audience, your goals to achieve, etc. On objective should be both measurable and specific. Examples of objectives are: 1. Increase the number of visits of your website to 10,000 in a month. 2. Increase the number of registered users to 50,000 in a month. 3. Increase sales leads from your PR campaign to SGD10,000 in a month. Let’s take example three as a sample objective for your PR campaign. Now that you know your objective is to increase sales leads, the tactical activities should be as follows: a. Press Release Your press release should have a strong focus on what you offer though the title of th...

  When my company’s news appeared on TechCrunch, it spurred in close to 1230 retweets and relinks in various social networking sites. Most significantly was the ReTweets on Twitter. If I was pure PR, the coverage and retweets would have been able to meet my KPI – key performance index. Or I would have provide an ad equivalent  value and told my company how much I have saved them if we had to advertise in TechCrunch. However, I am also responsible for business development in the team. Hence, instead of celebrating the retweets, I click on retweeters to qualify them to be potential clients. I qualified them by clicking click on individual accounts and from their profile determine if I should approach them for a demo. It worked completely as many of those I contacted via Twitter was very interested in the demo and became potential sales leads. It took time to go through each lead, but the effort was worth it. The value of doing digital PR is also impo...

I-Movix SprintCam v3 NAB 2009 showreel from David Coiffier on Vimeo .