Sales, Social and Tech

There are more reasons to like the Digital Life Facebook Page at http://www.facebook.com/DigitalLifeSG . Taggo is partnering with Digital Life at the upcoming IT Show in Singapore, from 10 March to 13 March 2011, to recognise fans of Digital Life and offer them direct fan benefits on the spot. All you need to do is like Digital Life Facebook Page, click on the fan recognition link (just below the profile picture) and enter your ezlink card number. It is that simple. During IT Show, Digital Life will have a booth there where you can also activate your ezlink card. So come prepared with your Facebook account and your ezlink card. How can you enjoy Fan Benefits at the IT Show? There will two ways to enjoy your Fan Benefits at the IT Show. First method is to tap your ezlink card at the Digital Life booth (to be announced) and you will be given coupons which you can redeem for benefits from the various participating vendors’ booths. (Just tap your ez link card on th...

I was quoted by The Straits Times today on Singapore Health Promotion Board’s tweet bleep.  You can read the full article here (Subscription needed). There are some communications lessons we can learn about this incident. However, before we go there, there is a need to highlight that Twitter still serve an important news channel to today’s digital generation. The reason why some followers tweeted negatively about the incident because of the perceptions that we have of governments, squeakily clean and polite, which some of you might disagree. As such, if you are handling a government or even a brand Twitter account, be sure what you say to the public is what you want the public to hear. In this case, it was a technology snafu but the reaction was quite predictable. Separation of State and Church This bleep in the tweet was probably the result of somebody forgetting to switch account from HPB’s to a personal one. It is unavoidable that we have personal accounts but ...

Followers of the Health Promotion Board ( HPBSG ) Twitter’s account were appalled when they saw the four-letter bad word appearing in the Singapore government agency’s tweet stream. According to the followers, the offending tweet went something like this - “Fuck u lah, u same level as me can dont talk to me like tt?”. The tweet has since been removed and handlers for HPBSG have started apologising to followers. According to a search on the hashtag #HPBSG, the offending tweet was meant for the friend of the person handling the HPBSG Twitter account. A mix up between the personal account and the HPB account might have resulting in the offending tweet. Lesson of the day: Be nice on Twitter especially if you are responsible for multiple Twitter accounts.

The Singapore journalists Facebook grapevine tells of a story of a young PR girl who called a IT journalist pitching for a story. The IT journalist was too busy for the girl and told her to call his deputy editor. The poor PR girl replied she didn’t know his deputy editor was and asked for the IT journalist to provide for his name and email address. IT journalist was rather pissed off of the PR girl lack of knowledge of the industry who’s who. Lesson learn here that if you are in PR, at least have the heart to read through the entire publication to know the names of the people writing for it. Even if you don’t know who the person is, surely somebody in your agency should know. Ask them, not the journalist.

Taggo, the world’s only provider of online fan recognition solutions in the physical world, today announced it was conferred the 2011 Asia Pacific Frost & Sullivan Enabling Technology Award. The Award is presented annually to a company that has demonstrated excellence in developing a technology that can benefit or revolutionize the industry. Taggo won the Award specifically in the area of Retail Visibility through Social Media. “This Award magnifies the industry’s need to go the next step to recongise fans of its social networking platforms in the physical world,” said Aneace Haddad, CEO and Founder of Taggo. “Banks and retailers can now recognise online fans to provide for fan benefits at the point sale thus extending their online experience of their targeted audience into the real world.” Taggo’s patent pending technology brings social media marketing to the point of sale. Customers click “like” on their bank’s or retailer’s Facebook page, and register their credit or debit c...

Burson-Marsteller’s Managing Director for Corporate/Finance Managing, Mike Liew, has joined the IN.FOM PR Agency as partner. Mike was with Burson-Marsteller since August 2009. Prior to that, Mike was the Managing Director for Upstream Asia (Singapore and Southeast Asia) from August 2006 – August 2009. Mike joins Wong Voal Voal, ex-director of of Hill & Knowlton’s Technology Practise for Asia Pacific for 7 years. Voal Voal announced the launched of IN.FOM PR Agency in January 2011.

According to Appappeal.com, “0.8% of the Foursquare users come from Singapore and they generate 0.6% of the pageviews on Foursquare .” Foursquare shared they have over 5 million users worldwide. So when you take 0.8% x 5 million, you get 40,000 Foursquare users in Singapore. Here’s a breakdown of the number of users based on the estimation. Country Facebook Foursquare Facebook to Foursquare Ratio Singapore 2,214,360 40,000 55.36 Malaysia 10,075,420 75,000 134.34 Thailand 7,859,400 100,000 78.59 Indonesia 34,498,920 260,000 132.69 Philippines 22,646,440 45,000 503.25 India 21,173,920 195,000 108.58 Australia 9,531,080 70,000 136.16