Sales, Social and Tech

This is what happens when the entertainment industry was tasked to keep their production budget under budget..

Rocky's Pizza set up a Facebook Page but do not have anybody managing it. Even with no content and zero advertising, they generated 1,445 LIKES on their Facebook Page. The last update on Rocky's Pizza Facebook Page was on 2013 February 09.  In addition, about 73%, or 1,049, of this 1,445 LIKES were real customers who dined at the outlet at Sunset Way in Clementi. Customer conversion to LIKES is more valuable to any F&B brand then a LIKE generated from online who may not have stepped into the outlet.  Most F&B put up lots of content on their Facebook Page but growth on their Pages are usually slow. Those who look at advertising on Facebook Page do generate the LIKES but have no idea if these LIKES would be converted into a purchase at outlet, let alone stepping into the outlet.  What help Rocky's Pizza generate these huge number of LIKES? A single poster on each table top at Rocky's Pizza did the trick.  The poster above brought i...

Last week's social media news was about the Facebook Home, a launcher which sits on top of the Android app, which will show you your Facebook updates, without the need to go the Facebook app. When I saw the video above, it reminded me of a scene in Minority Report where a newspaper updates itself to give the reader the latest story. We are already seeing newspapers using Facebook to update readers on the latest news via their Facebook Page. With Facebook Home, will we start seeing the newspapers that updates itself?

Many F&B outlets I worked with have a Facebook Page first and website second. Go to any F&B outlet and you will see a poster that says Find Us On Facebook. However, finding us on Facebook is not as easy as it seems. The biggest problem is Facebook Search as it isn't as good as Google. Facebook Search, it seems, is based on the Page Name, not Vanity URL, and it matches the text accordingly. For example, if your Page Name is ABC Cafe and your customers search for ABCCafe, Facebook search will bring the customer to ABCCafe Facebook Page instead of ABC Cafe Facebook Page. I worked with a merchant who faced the same problem as above.  The merchant brand name as ABCShoes Pte Ltd but its Page Name was ABC Shoes. A customer actually found a ABCShoes Page and liked that page thinking it was from ABCShoes Pte Ltd. The customer was finding it weird that the content was different and highlighted it to the shop when she was there. Even the staff was confused with ABCShoes and ...