Sales, Social and Tech

Two of Singapore top banks are in a vanity battle of who has the most number of Facebook likes that ironically have little or no effect on their bottom line. Yet, OCBC Singapore and DBS Bank decided it is worth fight over at Marketing Interactive. Wrote Rezwana Manjur of Marketing Interactive , "OCBC Bank’s claim that it is the leading social media bank in Singapore has sparked retaliation from arch rival DBS.... ... In reaction to OCBC’s claims, Edna Koh, senior vice president, group strategic marketing & communications, DBS Bank has refuted the claims and told Marketing that in 2010, DBS was the first Asian bank in Singapore to adopt a regional corporate Facebook page which now has over 590,000 fans across its 12 Facebook pages established for different audiences...." If you were to ask either OCBC or DBS Bank how much of these likes or fans are actually account holders of the respective bank, you are more likely to get a blank check than a definite answer. ...

GrabTaxi has stolen ComfortDelgro Taxi's booking thunder since the app came into Singapore around April 2014. Comfort Taxi has launched a new app and will make this new app the de factor app by early March 2015. Can a new design alone help ComfortDelgro Taxi kick GrabTaxi off its pedestal and regain its number one spot? Comfort Taxi new app, ComfortDelgro Taxi Booking App, has a major design improvement from its predecessor. After you signed in, you will see the skyline of the Marina Bay area with different positions of the sun to show the various time of the day. Though the booking feature is quite standard, it is an improvement from the previous design. If you do decide to cancel, there is an option to feedback to ComfortDelgro the reason for the cancellation. The new ComforDelgro Taxi app also has a menu button to select several options and the one that I liked most is the e-receipt option. This eReceipt breaks down the various components of the taxi fare and...