Sales, Social and Tech

As we come to the end of 2015, I thought it would be best to end it with my quotes in The Straits Times. Signing up for safer SingPass simplified; more streamlining expected, 22 December 2015 - Some SingPass users were pleasantly surprised by the change. Marketing manager Aaron Koh, 39, said: "The first step is so much faster now, involving fewer clicks." Streaming service with new set-top box may shake up Singapore TV market, 29 August 2015 - Marketing manager Aaron Koh, 39, said VPN services are already available on the Web for as little as US$50 (S$70) a year and can be used on any broadband connection. Consumers turning to telcos for phablets, 30 July 2015 Marketing manager Aaron Koh, 39, whose two-year mobile contract ends next May, said: "I'm holding out for the year-end launch of the new version of the iPhone 6, which will be more stable and offer better features." 1,000 free SIM cards for MyRepublic's mobile trial, 27 April 2015 - Mar...

MOS Teo said he didn't post the following quote on Facebook- "I learnt that some workers prefer to sleep without a mattress as they are used to it back in their home country". The above quote that appeared with the photo in the Ministry of Manpower Facebook Page came under heavy criticism for being insensitive to the plight of migrant workers in Singapore. It created that much furore to have the story appear on  BBC website . The Ministry of Manpower has issued a statement that the post and the caption was put up by an unnamed Facebook admin. The question of many, especially the government ministry, must be asking how to approve a post before it goes "live" on the Page. Unfortunately, Facebook doesn't allow this function for any of the roles assigned for the Facebook Page. You could put a post on draft and get the other key stakeholders to sign off in the comments, but once you publish the draft post, the comments can be seen. With this...

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run. Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else. That somebody else is Kuvin Kuar , a intern at Edelman PR and the bib number had a status "DNF" or did not finished. This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party". This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon. Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was ...