Sales, Social and Tech

In my first sales job, I had a sales leader whom many described as having the capability to sell ice to Eskimos.  I left that job because I found that what I was selling was not of any benefit to the potential customers especially if their jurisdiction was just Singapore. Now, I am in my second sales job and I am find myself better selling a refrigerator to Eskimos as opposed to just selling them ice. Selling refrigerators to Eskimos is almost akin to selling them a solution as opposed to selling ice - a product.  Refrigerators would be a good solution to Eskimos because given the current climate changes, you need to preserve and store food at a regulated temperature instead of depending on the unpredictable moods swings of Mother Nature. With a refrigerator, Eskimos get to keep some of their perishables frozen or if they choose, just at a cooler temperature but somehow higher than the freezing point. The refrigerator will allow Eskimos to drink chilled water r...