Sales, Social and Tech

You can call her Muthu the firefighter if you bump in today’s featured blogger Isabelle at the popular night club. Social PR chats with Isabelle to find out why she likes cows so much. Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title? I am Isabelle. But you might also know me by my more provincial sounding Chinese name "Xiaoyun". Or "Muthu the firefighter" if you bump into me in clubs when I am high or not thinking staight. My blog "Isabelle Neo" is named after me and "weecloud" is just a word play on my chinese name. What are you? In ten (or so) words, you would describe your blog as: … I am a dreamer and an escapist with a quirky take on life. I blog about topics that interests me, in particular food, fashion, beauty, entertainment and travel. In addition, you also get to view the daily humdrums of (my) life through my eyes.  Editorial Deadline? Ie when should PRs NOT cal...

Philippines' no 1 ladies’s man evolving into a technological singularity. Social PR catches up with Philippines Blogger Mike Abundo on his “Gamechanging” blog. Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title? My name is Mike Abundo, and my blog is called The Mike Abundo Effect . My blog's title comes from a phrase coined by PR guru Steve Rubel , in reference to Filipinos' rapid early adoption of YouTube. What are you? In ten (or so) words, you would describe your blog as: … The Mike Abundo Effect explores the rapidly growing intersection of technology and media, and how that intersection is changing your world. Why do we need you? Why is your blog different? What makes it stand out from the crowd? Why is it special? “Mike is truly a leading advocate for the responsible use of technology in everyday life. He has proven himself time and time again as a voice of reason in a sea of gobbledygook and technical ch...

There is Ian, Liam, Kristian, etc at Vocanic and Social PR caught up with Ian McKee of Vocanic to find out more about the social media agency.   Who are you? Ie what are the names of the people on your team? Ian, Liam, Kristian, Jasmine, Josie, Bobby, Dom, Eileen, Teck Hooi, Ai Hong, Anne .... What are you? In ten (or so) words, you would describe your agency as: … A team of people passionate about the field of earned media Why do we need you? Why should new clients go to you? Because there is nothing more valuable for a brand than a personal recommendation from one friend to another  - and we help you measure, manage and amplify the recommendation that happens for your brand Contact? Who’s the best person on the team for new business? The CEO – the buck stops with him Best Pitch or Campaign? Please highlight your best pitch or campaign. StarHub .. too many campaigns to mention .. but including www.facebook.com/StarHub www.twitter.com/StarHubCares plus...

socialmediatoday.com blog debunked the five social media myths and I agree with all of them. Here are my thoughts. Myth 1: E-Mail Is Dead Over my dead body and email is far from dead. In fact, if you are looking to increase awareness of your social media campaign, email is by the most effective way to reach out to your database. Why? Simply because it is easier and more effective for somebody to click a link to the social media platform from an email than for the campaign to made via print or even an online ad. Most of the fan pages that I am responsible usually see spikes in fans joining the page when an edm goes into the mail box of the targeted audience. Email isn’t dead, it is striving form of communication and social media needs it to very badly. Myth 2: The CEO Needs to Blog Blogging is tough and lots of CEOs I am aware off can’t sit down for 15 mins to string a 300 word post. I recently approached a CIO who promised to participate in my FST interviews and for ...

Those who live by the sword die by the sword. For Malaysia’s Information Minister Datuk Seri Dr Rais Yatim, insulting the social networks made him the butt of jokes for early 2010. Wrote The Malaysian Insider, If the government needed proof of the power of the new media, they got it on Twitter this week when Information Minister Datuk Seri Dr Rais Yatim — who recently spoke out against Web lovers — became an overnight Internet sensation. The incident highlights how the ruling Barisan Nasional (BN) remains detached from young, Internet-savvy urbanites. On Tuesday afternoon, what started on the popular micro-blogging site Twitter as a handful of jokes about Rais swiftly and unexpectedly snowballed into a torrent. Most of the posts, or tweets, were about Rais’ age and started with “Rais is so ancient...”. (For example, “Rais is so ancient, he can settle the debate over who started using ‘Allah’ first.”) So #yorais so old….

Jay Baer of Convince & Convert wrote an interesting post about the differences between bloggers and reporters. His post can be found here but the main points can be found here. My comments can be found below. Bloggers are self-made Social PR: Most of the bloggers here started their blog from 0 readers to a few hundreds to thousands over the years. They create content that are of interest to them not because the brands tell them that it is important to write about them. Bloggers are time-starved Social PR: Many PR agencies often in the name of cost savings would like to combine their press conference to get bloggers in during the day. Unfortunately, most bloggers have a day job and are often unable to attend during the day. So it is important to understand this time factor. Bloggers need traffic and influence Social PR: Most of the blogger engagement in Singapore can be summarized in two activities, p...

( Update: Sassyjan tweeted that the Inspecting Officer has already contacted her this morning via his assistant.) Singapore blogger, SassyJan, blogged recently about her experience with loansharks and the “indifference” she felt from the police when she made her report at the police station. Prominent Singapore bloggers, Cowboy Caleb and Little Miss Fun, have reacted shockingly to the “indifference”. SassyJan wrote that when she reported the incident to the police, she waited for the inspector in-charge to call her but no one did. Wrote SassyJane, He helpfully suggested CCTV, but looked equally as helpless as I was. His job is to write the report and forward this to the CID Inspecting Officer. I called said IO again and the phone rung and rung - Nothing. The police officer said he’ll try to help me call this Inspecting Officer, but with the same helpless look, told me he will try to email him too, however, sometimes it might take more than a week to...