Skip to main content

Posts

OCBC & DBS Fighting Over Numbers That Do Not Add To Their Bottom Line

Two of Singapore top banks are in a vanity battle of who has the most number of Facebook likes that ironically have little or no effect on their bottom line. Yet, OCBC Singapore and DBS Bank decided it is worth fight over at Marketing Interactive. Wrote Rezwana Manjur of Marketing Interactive , "OCBC Bank’s claim that it is the leading social media bank in Singapore has sparked retaliation from arch rival DBS.... ... In reaction to OCBC’s claims, Edna Koh, senior vice president, group strategic marketing & communications, DBS Bank has refuted the claims and told Marketing that in 2010, DBS was the first Asian bank in Singapore to adopt a regional corporate Facebook page which now has over 590,000 fans across its 12 Facebook pages established for different audiences...." If you were to ask either OCBC or DBS Bank how much of these likes or fans are actually account holders of the respective bank, you are more likely to get a blank check than a definite answer. ...

ComfortDelgro Taxi Launches New Taxi App, But Will It Beat GrabTaxi?

GrabTaxi has stolen ComfortDelgro Taxi's booking thunder since the app came into Singapore around April 2014. Comfort Taxi has launched a new app and will make this new app the de factor app by early March 2015. Can a new design alone help ComfortDelgro Taxi kick GrabTaxi off its pedestal and regain its number one spot? Comfort Taxi new app, ComfortDelgro Taxi Booking App, has a major design improvement from its predecessor. After you signed in, you will see the skyline of the Marina Bay area with different positions of the sun to show the various time of the day. Though the booking feature is quite standard, it is an improvement from the previous design. If you do decide to cancel, there is an option to feedback to ComfortDelgro the reason for the cancellation. The new ComforDelgro Taxi app also has a menu button to select several options and the one that I liked most is the e-receipt option. This eReceipt breaks down the various components of the taxi fare and...

"Facebook Owns Your Facebook Page" Declares Singapore Courts

Started a Facebook Page? Singapore Courts had ruled that that Facebook Page does not belong to you and Facebook has full ownership of it. This issue was raised when Mr Lee Kien Meng, who owns Senatus , sued one of its previous clients, Mr Frank Cintamini, after Mr Cintami removed Senatus' administrator rights. Mr Cintamini removed Senatus after a fall out and suspecting the company of two hacking incidents. Wrote AsiaOne , He asked the court to declare him the owner and sole administrator of the two pages and to order Mr Cintamani to give up all rights to the pages to him. - See more at: http://digital.asiaone.com/digital/news/who-owns-facebook-page#sthash.xgx6V2uc.dpuf He asked the court to declare him the owner and sole administrator of the two pages and to order Mr Cintamani to give up all rights to the pages to him. Justice Chan Seng Onn on Tuesday upheld the lower court's decision, pointing out there are no terms in Facebook's service agreement which...

@SocialPR As Featured In BBC

My #SG50ShadesOfGrey tweet was featured on BBC Trending. I famous or not? These Singaporeans are sharing '50 Shades of Singapore' http://t.co/8AILMc2GKE #SG50shadesofgrey pic.twitter.com/O7pwd6vSW1 — BBC Trending (@BBCtrending) February 17, 2015

#SG50ShadesOfGrey - The Dark Humourous Side Of Singapore

If you think Singaporeans are straight faced and can't make a joke, guess again. Singapore Twitterers have launch their own #SG50ShadesOfGrey hashtag. What has made this hashtag ironic was that Singapore is also celebrating its 50th anniversary with the SG50 slogan. 50 Shades of Grey have given the perfect comic relief  to those who have been jaded with SG50 celebrations though we are only into only the second month of 2015. Here are some of my contributions. She tried to breath but gagged. The strong haze in Feb affected her tremendously. #sg50shadesofgrey — socialpr (@socialpr) February 16, 2015 "Sir! Whip me. Hard." scream the school bully as the discipline master prepared his public caning for stealing. #sg50shadesofgrey — socialpr (@socialpr) February 16, 2015 She torn it open n it was huge. But she can only see but cannot touch. She sighed as she tossed away her CPF statement. #SG50ShadesOfGrey — socialpr (@socialpr) February 16, 2015 Here are ...

Happy 10th Birthday Youtube

Youtube turned 10 on 14 February 2015 and the online video site has become a mainstream of today's internet. Before Youtube, I could remember businesses trying to load up videos into their website. Space wasn't the biggest issue, it was bandwidth. These business had to spend money budgeted for bandwidth and it could never be used at all. Even when the bandwidth issue is solved, businesses need to think of how to embed it on their websites. With Youtube, all businesses need is to focus on the content. Storage space, bandwidth and how to embed the video is no longer an issue. Youtube has also benefited the end-users. Youtube converted end-users to content creators and they now have a medium to put their ideas into video, into cyberspace, to reach out to their own audience. Below is the first video uploaded on Youtube. GANGNAM STYLE has become one of the most watched video on Youtube. It became so popular that it broke the Youtube counters . You know Youtube has ...

The Straits Times/The Sunday Times Print Circulation Falls 6.62%

Singapore Press Holdings released their Summary Financial Report 2014 today. Though the report painted a rosy picture of an increase of circulation of print and digital, a simple calculation shows that print circulation for The Straits Times/ The Sunday Times has gone south by 6.62% or 22,000. Wrote The Summary Financial Report , The Straits Times and The Sunday Times registered a year-on-year growth of 2.2 per cent to 459,300 daily average circulation copies as its total paid digital subscriptions rose to 149,600 copies. Quick calculation and the print circulation for The Straits Times and The Sunday Times is 310,300 for 2014. Newspaper Aug - 12 Aug - 13 Aug - 14 Year On Year Year On Year (%) The Straits Times / The Sunday Times (Print) 355, 700 332,300 310,300 -22,000 -6.62% The Straits Times / The Sunday Times (Digital) 34, 000 116,900 149,000 32,100 27.46% LianHe ZaoBao (Print) 168, 700 156,400 150,000 -6,400 -4.09% LianHe ZaoBao (Digital) N/A 16,100 33,300 17,200 106...