Sales, Social and Tech

Singapore Press Holdings released their Summary Financial Report 2014 today. Though the report painted a rosy picture of an increase of circulation of print and digital, a simple calculation shows that print circulation for The Straits Times/ The Sunday Times has gone south by 6.62% or 22,000. Wrote The Summary Financial Report , The Straits Times and The Sunday Times registered a year-on-year growth of 2.2 per cent to 459,300 daily average circulation copies as its total paid digital subscriptions rose to 149,600 copies. Quick calculation and the print circulation for The Straits Times and The Sunday Times is 310,300 for 2014. Newspaper Aug - 12 Aug - 13 Aug - 14 Year On Year Year On Year (%) The Straits Times / The Sunday Times (Print) 355, 700 332,300 310,300 -22,000 -6.62% The Straits Times / The Sunday Times (Digital) 34, 000 116,900 149,000 32,100 27.46% LianHe ZaoBao (Print) 168, 700 156,400 150,000 -6,400 -4.09% LianHe ZaoBao (Digital) N/A 16,100 33,300 17,200 106