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The Straits Times/The Sunday Times Print Circulation Falls 6.62%

Singapore Press Holdings released their Summary Financial Report 2014 today. Though the report painted a rosy picture of an increase of circulation of print and digital, a simple calculation shows that print circulation for The Straits Times/ The Sunday Times has gone south by 6.62% or 22,000.

Wrote The Summary Financial Report,

The Straits Times and The Sunday Times registered a year-on-year growth of 2.2 per cent to 459,300 daily average circulation copies as its total paid digital subscriptions rose to 149,600 copies.

Quick calculation and the print circulation for The Straits Times and The Sunday Times is 310,300 for 2014.

NewspaperAug - 12Aug - 13Aug - 14Year On Year Year On Year (%)
The Straits Times
/ The Sunday Times (Print)
355, 700332,300310,300-22,000-6.62%
The Straits Times
/ The Sunday Times (Digital)
34, 000116,900149,00032,10027.46%
LianHe ZaoBao (Print)168, 700156,400150,000-6,400-4.09%
LianHe ZaoBao (Digital)N/A16,10033,30017,200106.83%
The Business Times (Print)36, 40031,20033,0001,8005.77%
The Business Times (Digital)N/A 11,00015,3004,30039.09%

This represents a drop of print circulation by 22,000 year on year or -6.62% year-in-year for The Straits Times/ The Sunday Times.

LianHe ZaoBao also continued to lose numbers for its print circulation, losing by 6,400 or 4.09%.

The Business Times buck the trend and saw print circulation increased by 1,800 or 5.77%, but still didn't recover from the drop it suffered in 2013 by 5,200 or 14.29%.

Circulation figures for the rest of its dailies will appear in its Annual Report which should be out sometime later in November. 


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