Singapore Press Holding (SPH) released their 2016 Annual Report and their daily average circulation for their print newspaper continue to nosedive southwards. Digital subscription has gone up significantly but pales in comparison with total Singapore Internet Users. Print 2016 2015 YtoY Straits Times/Sunday Times 277,100 304,300 -8.94% Business Times 28,100 29,200 -3.77% Berita Harian / Berita Minggu 37,700 44,600 -15.47% New Paper 61,700 70,200 -12.11% Lianhe Zabao 143,000 148,600 -3.77% Lianhe Wanbao 70,800 82,500 -14.18% Shin Min Daily 100,100 120,200 -16.72% Source: http://sph.listedcompany.com/misc/annualreport/2016b/SPH_AR2016_daily_average.pdf) At a high of 389,300 in 2008, the daily average print circulation for the Straits Times / Sunday Times has dropped to 277,100 in 2016. 300,000 has always been the magic number for The Straits Times, especially in getting advertising dollars. With an estimated pass on rate of 3, most ad sales folks will share that the read
