Sales, Social and Tech

Words used in communications frames the perception of the readers' reality. As such, words plays an important part in creating the right public relations between the subject and the reader. An example of this is highlighted in the choice of words used by our political parties in explaining mistakes or errors made in statement.  " WP clarifies Gerald Giam's remark in Parliament " shouts one of the headlines in The Straits Times today. This is reference to statement made by Mr Gerald Giam in Parliament recently on the debate on ministerial salary. When PAP's Grace Fu tried to explain her Facebook status update on ministerial salary, the headlines shouts, " Public misunderstood my comments: Grace Fu ". Without going into dictionary definitions, one can clearly see how these two words "clarifies" and "misunderstood" immediately create a perception of how one frames the image of these two subject making that statement. "Clari...

'I believe people can accept that our political leaders should have the best medical care - either with increased coverage or even free of charge. 'We cannot choose when and whether to fall ill. It is in the interests of the country and Singaporeans that our prime minister and our ministers are given the necessary medical treatment and recover well and fast to continue serving the nation.' ~ MP Baey Yam Keng It is very ironic that MP Baey Yam Keng, who is also the Managing Director of Hill & Knowlton (a MNC Public Relations agency), can make such 'high potential to be misunderstood" remark to the media to suggest that Singapore political leaders should get the best medical care for free so that can return to the serve the country earlier than sooner. How about the rest of everyday Singaporeans? Shouldn't they also get the best medical care for free because they are the ones that keep Singapore moving? Are the average Singaporeans not importan...

Charlie Brown Café was already giving discounts to UOB cardholders but management felt they were competing with hundreds of other restaurants that also offer discounts to UOB credit card holders.  The café was also willing to give fans a bigger discount because of the word of mouth marketing to friends when fans check-in. As such, UOB cardholders could purchase two main dishes and get a third dish free, whereas fans could purchase one dish and get the second one free. How does it work? Customers visit Charlie Brown Café and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier will give the customer their Fan Club benefits. What were the results? In one month of the campaign, 115 fans of Charlie Brown...

Learn how easy it is for your fans to sign up for your brand's Fan Club, based on your Facebook Page, to reward your fans at physical venues. Like this bookshop, Libreria Cossavella, in Italy. Retailers in Singapore offering fan club benefits include Rock and Ash Singapore , Sticky Singapore at The Central , Charlie Brown Cafe , etc. More will be launched after the Chinese New Year holidays. The process of fans registering for the fan club is similar to the video. Taggo brings fan recognition to the point of sale. Check-in with your mobile number, or credit, debit or loyalty card to "like" a place or event and get exclusive fan benefits. Fans get bigger discounts because a check-in is created on Facebook. The more friends that check-in, the more benefits you can get. Patents pending. Email: info(at)taggo.me

Malaysia Health Authorities are monitoring orange concentrate, especially from Brazil, as residue of Carbendazim, a fungicide, has been detected in Minute Maid and Simply Orange juices. However, there is no mention of this problem from Singapore Health Authorities. The Coca Cola Singapore media room is also void of any news. Wrote The Star Online , KUALA LUMPUR: The Health Ministry has announced that it is monitoring orange juice concentrate imported from Brazil. This is a precautionary measure after receiving information that residue of Carbendazim, a fungicide, has been detected in Minute Maid and Simply Orange juices. “According to data from the Food Safety Information System of Malaysia (FoSIM), no oranges from Brazil have been imported into Malaysia since 2010. However, in that same amount of time, as much as 2,775 metric tons of orange juice concentrate has been imported from Brazil,” said Deputy Health Minister Datuk Rosnah Abdul Rashid Shirlin in a statement yesterday. ...

Taggo with our Italian partner introduced fan club to Libreria Cossavella, a book shop chain Italy. Below is the Italian version of how Taggo works. We will be launching the English tomorrow.