Charlie Brown Café was already giving discounts to UOB cardholders but management felt they were competing with hundreds of other restaurants that also offer discounts to UOB credit card holders.  The café was also willing to give fans a bigger discount because of the word of mouth marketing to friends when fans check-in. As such, UOB cardholders could purchase two main dishes and get a third dish free, whereas fans could purchase one dish and get the second one free.

How does it work?

Customers visit Charlie Brown Café and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier will give the customer their Fan Club benefits.

What were the results?


In one month of the campaign, 115 fans of Charlie Brown Café checked in to enjoy their fan discount. In comparison, the UOB credit card promotion only attracted 18 cardholders. Each fan check-in generated over 3,000 impressions among friends on Facebook. This high-rate of impressions could potentially have a high impact on brand awareness for Charlie Brown Café.



Stories Published1
Story Impressions2
Story Clicks3
New Fans
115
366,149
32
305

 (1) The number of stories that were published on the fan's wall from Taggo. A story is published when the cashier check-in the fan at the counter. (2) The number of times your stories were shown to the fan's friends on Facebook, either in their News Feed or on the right of the page as an ad. (3) The number of times friends clicked on a story.

About Taggo

Taggo brings fan recognition to the point of sale. Check-in with your mobile number, or credit, debit or loyalty card to "like" a place or event and get exclusive fan benefits. Fans get bigger discounts because a check-in is created on Facebook. The more friends that check-in, the more benefits you can get.

Patents pending.

Email: info(at)taggo.me

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