Skip to main content

Charlie Brown Café Fan Club Benefits beats UOB credit card discount 115 - 18



Charlie Brown Café was already giving discounts to UOB cardholders but management felt they were competing with hundreds of other restaurants that also offer discounts to UOB credit card holders.  The café was also willing to give fans a bigger discount because of the word of mouth marketing to friends when fans check-in. As such, UOB cardholders could purchase two main dishes and get a third dish free, whereas fans could purchase one dish and get the second one free.

How does it work?

Customers visit Charlie Brown Café and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier will give the customer their Fan Club benefits.

What were the results?


In one month of the campaign, 115 fans of Charlie Brown Café checked in to enjoy their fan discount. In comparison, the UOB credit card promotion only attracted 18 cardholders. Each fan check-in generated over 3,000 impressions among friends on Facebook. This high-rate of impressions could potentially have a high impact on brand awareness for Charlie Brown Café.



Stories Published1
Story Impressions2
Story Clicks3
New Fans
115
366,149
32
305

 (1) The number of stories that were published on the fan's wall from Taggo. A story is published when the cashier check-in the fan at the counter. (2) The number of times your stories were shown to the fan's friends on Facebook, either in their News Feed or on the right of the page as an ad. (3) The number of times friends clicked on a story.

About Taggo

Taggo brings fan recognition to the point of sale. Check-in with your mobile number, or credit, debit or loyalty card to "like" a place or event and get exclusive fan benefits. Fans get bigger discounts because a check-in is created on Facebook. The more friends that check-in, the more benefits you can get.

Patents pending.

Email: info(at)taggo.me
Labels:

Comments

Post a Comment

Popular posts from this blog

Will mrbrown's post on Mr Tan Kin Lian's thermometer app "misadventure" promote technology ageism?

I am not ashamed to say I support Mr Tan Kin Lian as a presidential candidate because I believed in what he stood for. And when Mr Tan posted his "misadventure" with a thermometer app, I did shake my head in disbelief that he did that. Source:   http://www.mrbrown.com/blog/2013/07/we-could-have-had-him-for-president.html Thinking twice, there could be a possibility that Mr Tan misunderstood how this app work. Most  thermometer app take data from various weather stations to display the temperature on it. Yes, the technology savvy will do a #facepalm when they read the post and mrbrown's post demonstrated it perfectly. Wrote mrbrown , "Maybe the former Presidential-hopeful didn't realize he needed to upgrade to the Pro version of the app. Then his iPhone would not only measure temperature, it would also measure current PSI (PM2.5 included), tell you if you are having your period, and cook instant noodles. Good thing he didn't try to measure boil
Post a Comment
Read more

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more