Selling contrast ratio to an ex display reviewer

Have you ever been to a IT shop where they try to amaze you with their technical knowledge only to convince you that should get a pricier product?

My mom almost fell victim but her decision to make the purchase the next day save her from spending close to SGD600 more.

The family was looking for a new TV after the current CRT went kaput after 8 years of usage. As my mom had the time, she went around the shops to get the best deals in LCD.

She came across a shop selling a LCD TV for half the price as it was under promotion. Not surprising, the salesmen tried to up sell by highlighting the comparative low contrast ratio of the LCD TV.

“This LCD TV only have a contrast ratio of 10000:1,” said the salesman. “This means when you turn channel, the colour will fade and you have to manually adjust the colour accordingly.”

“You should get this LCD with 20000:1 ratio. Cost SGD600 more but you don’t have to manually change the brightness.”

When my mom told me of this, I was like WTF? When did contrast ratio affect the colours of the LCD TV when you change channel?

The stuff that affects the colour is the response time. Coincidentally, the respond time for both LCDs were the same. So it shouldn’t have any difference.

Guess with complains of financial consultants recommending financial products by confusing the buyers with the technicalities, in the IT business, you shouldn’t buy when somebody is trying to confuse with the specs either.

In the end, we got the cheaper LCD TV.

Technorati Tags: LCD TV,Contrast Ratio

Comments

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~ Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT. It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong , OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...

New field in SocialPR: Social Media Crisis Communications

I have been busy with family for the Lunar New Year week but it seem the Singapore blog-o-sphere was active, and is still is, about recently formed Association of Bloggers (Singapore), ABS for short. To cut a long story short, the announcement of ABS via mainstream media didn’t go down well with Singapore bloggers and in the end resulted in some speculation to why ABS was set-up in the first place. A post by the ABS president defending herself against a harsh criticism from a blogger added to the bad start and created even more speculation that ABS was set-up with an ulterior motive. A week later, some founding members of the pro-team started posting up notice of resignation on their blogs and this just added fuel to fire. Again, a story of ABS appeared in mainstream media and this lead to even more disgruntled bloggers asking why the president isn’t responding via her blog or the association’s blog. I also responded to a post about the ABS incident. You can catch a summary of...

Sales, Social and Tech

Search This Blog