Agency Monday with Asia PR Werkz

Agency Monday is back!

Social PR had the wonderful opportunity to chat with the ladies at Asia PR Werkz and found out that if their agency would be a novel it would be something like your own ending kinda novel.

Who are you? Ie what are the names of the people on your team?

Asia PR Werkz - Helmed by Directors Julie Chiang (left), Cho Pei Lin (center) and Lim Wee Ling (right)

What are you? In ten (or so) words, you would describe your agency as: Boundless enthusiasm, intense conviction & commitment, imaginative solutions to challenging communications issues

Why do we need you? Why should new clients go to you? Because they need to communicate. Sometimes, through and with the media, both mainstream and new.

Contact? Who’s the best person on the team for new business? chopeilin(at)asiaprwerkz(dot)com

Best Pitch or Campaign? Please highlight your best pitch or campaign. National Family Celebrations

Convince an alien just landed from outside the Asia-Pacific, who has only a basic understanding of PR and Social Media, as to why your agency is better than its rivals?

We sincerely embrace each client account with passion to deliver client's messages sincerely and from the heart.

Complete this sentence: You wish that media/bloggers would… be in a good mood everyday! That will help to make them happy! :)

If someone wanted to get a job with you guys, how would they go about it? Email us!

If you were a great novel, you would be… a select your own ending kinda novel. Because there are just so many possibilities when it comes to Asia PR Werkz!

Comments

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~ Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT. It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong , OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...

New field in SocialPR: Social Media Crisis Communications

I have been busy with family for the Lunar New Year week but it seem the Singapore blog-o-sphere was active, and is still is, about recently formed Association of Bloggers (Singapore), ABS for short. To cut a long story short, the announcement of ABS via mainstream media didn’t go down well with Singapore bloggers and in the end resulted in some speculation to why ABS was set-up in the first place. A post by the ABS president defending herself against a harsh criticism from a blogger added to the bad start and created even more speculation that ABS was set-up with an ulterior motive. A week later, some founding members of the pro-team started posting up notice of resignation on their blogs and this just added fuel to fire. Again, a story of ABS appeared in mainstream media and this lead to even more disgruntled bloggers asking why the president isn’t responding via her blog or the association’s blog. I also responded to a post about the ABS incident. You can catch a summary of...

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