Agency Monday with Shauna Li Roolvink of Brandhub

Voted as the leading independent brand consultancy for 2 years running by readers of Marketing Magazine, CEO Shauna Li Roolvink of Brandhub catches up Social PR on she will convince aliens to use her agency instead of competitors.

Who are you? Ie what are the names of the people on your team?

BrandHub Pte Ltd. CorHenk, Wendy, Jasparina, Carina, Cheryl, Shauna

What are you? In ten (or so) words, you would describe your agency as: …

Singapore’s leading independent strategic brand consultancy with proven track record in creating and building brands

Why do we need you? Why should new clients go to you?

We are passionate about our clients’ businesses and want to help them create greater value add through their brands

Contact? Who’s the best person on the team for new business?

Shauna Li Roolvink (shauna@brandhub.com)

Best Pitch or Campaign? Please highlight your best pitch or campaign.

Most recent work is the new name and identity for inSing.com

Another success story was the re-branding and name change of CISCO Security to Certis CISCO

If your agency was an animal, it would be a …?

Giraffe, far sighted, nimble and stand out from the crowd

Convince an alien just landed from outside the Asia-Pacific, who has only a basic understanding of branding, as to why your agency is better than its rivals?

A successful brand engenders customer loyalty and enables higher margins. We help our clients define the DNA of their brand so that they can achieved desired brand value.

If someone wanted to get a job with you guys, how would they go about it?

Send their CV/portfolio to info@brandhub.com

If you were a great novel, you would be…

Built to Last by James Collins and Jerry Porras; although that’s not a novel.

Comments

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~ Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT. It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong , OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...

New field in SocialPR: Social Media Crisis Communications

I have been busy with family for the Lunar New Year week but it seem the Singapore blog-o-sphere was active, and is still is, about recently formed Association of Bloggers (Singapore), ABS for short. To cut a long story short, the announcement of ABS via mainstream media didn’t go down well with Singapore bloggers and in the end resulted in some speculation to why ABS was set-up in the first place. A post by the ABS president defending herself against a harsh criticism from a blogger added to the bad start and created even more speculation that ABS was set-up with an ulterior motive. A week later, some founding members of the pro-team started posting up notice of resignation on their blogs and this just added fuel to fire. Again, a story of ABS appeared in mainstream media and this lead to even more disgruntled bloggers asking why the president isn’t responding via her blog or the association’s blog. I also responded to a post about the ABS incident. You can catch a summary of...

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