Facebook users motivated by promos to LIKE brands, but sales conversion currently low

What motivates a Facebook user to LIKE a brand on their Facebook page?

A survey by ExactTarget and Co-Tweet showed that up to 40% of Facebook users surveyed would like to receive discounts and promotions. The top six reasons mostly included motivations like “freebies” and updates on “future sales”.

(Image from http://www.marketingprofs.com/charts/2010/3882/facebook-users-like-brands-for-discounts-social-badging)

The survey, however, found that the sales conversion to be rather low.

Wrote MarketingProf,

However, "liking" doesn't always lead to buying. Among Facebook users who like at least one brand, only 17% say they're more likely to buy after liking that brand on Facebook.

Most promotions by brands on Facebook pages are most similar or repeats of what is being offered to a normal customers. For example, some brands just post a newspaper ad targeted at the masses and say this is a special for Fans.

Another problem is that most promotions on Facebook pages are online based and we all know that most of the time, we rather purchase these promotions at the store.

The biggest problem, however, for brands to throw the online-to-offline sales promotions is that there is currently no way to identify these users who LIKE the brand’s Facebook Page.

Taggo looks to solve this problem by allowing brands to identify Facebook users who LIKE the brand pages at the physical venue. This means that more Facebook users who LIKE the pages will have the incentive to go down to the stores to make the purchase so as to enjoy the promotions. And, store customers have the similar incentives to LIKE the brand’s Facebook page.

For more information on how Taggo works, click here.

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