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Singapore Press Holdings’ English newspapers faced with declining circulation

Around this time of the year, Singapore Press Holdings will issue an annual report to highlight their circulation figures of their various newspaper. 

The 2009/2010 period was a bad year for their English newspapers as they saw decline in circulation on a year to year basis, save for The Sunday Times which saw a very modest 0.05% increase.

The Business Times saw decreased in circulation for the first time in 5 years.

Tamil Murasu saw an increase in circulation by 5% year to year and an amazing 45% increase since August 2006. Shin Min Daily also saw a 4% increase with a 15% in circulation since August 2006.

However, Lianhe Wanbao saw the biggest decrease in circulation by

  Aug-06 Aug-07 Aug-08 Aug-09 Aug-10 Aug 2009 - Aug 2010 Aug 2006 - Aug 2010
Tamil Murasu 10,200 11,700 14,400 14,100 14,800

5%

45%
The Business Times 30,400 34,500 35,700 38,300 37,500

-2%

23%
Shin Min Daily 122,600 116,600 139,600 136,500 141,400

4%

15%
Berita Harihan 62,500 61,800 62,000 60,900 58,900

-3%

-6%
The Straits Times 388,500 387,800 389,300 374,500 365,800

-2%

-6%
Lianhe ZaoBao 183,000 174,500 176,000 174,500 172,100

-1%

-6%
The New Paper 111,400 110,800 109,300 104,900 101,600

-3%

-9%
The Sunday Times 402,600 384,500 382,200 371,900 372,100

0.05%

-8%
Lianhe WanBao 123,900 122,400 107,200 101,900 95,500

-6.28%

-23%

You might be interested to see last year blog post at http://socialpr.blogspot.com/2010/02/daily-average-sph-newspapers.html

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