Skip to main content

How small business brands can overcome stagnant Facebook Fan growth for their Facebook Pages?

I have been visiting a couple of spas lately to look at their Facebook Pages and found that many of them face stagnant Fan growth.

With the number of Facebook Pages increasing exponentially, it isn’t surprising that even when you put content up there on a regular basis, organic fan growth can still go stagnant now because your content can be easily buried by other status updates that appear in the fan’s news feed.

The biggest problem with Facebook Pages is that it is extremely hard to find. Big brands have easier recall rates but the small brands are the one you most like forget when you reach home.

Here are some tips for small consumer business looking to overcome stagnant fan growth.

Tip 1: Get a username for your Facebook Page

When you set up your Facebook Page, you will get a long url of words and numbers. There is no way anybody will remember them. Search us on FB will be quickly be forgotten.

So if you have 25 fans or more, go to http://www.facebook.com/username to get a shorter URL for your Facebook Page.

Once you gotten your username for the Facebook Page, you can print Page name with a shorter url like fb.com/username. This shorten URL is a recently introduced feature by Facebook.

With a shorter URL, you can print it on your ad or collectorals.

Tip 2: Message your fans

A status update is good to communicate with your fans, but it could be buried in the news feed within minutes.

There is a update fans feature at the admin option that will allow you to message your fans directly.

Yes, some fans may not look at their Facebook Message inbox, but it is a better form of targeted marketing.

Tip 3: Think about the unconverted friend of the Fans

The fans who like your Page are already converted. But what about their friends who aren’t. Each Facebook user has an average of 150 friends or more. Make use of the social network to reach out to these friends.

This means that your communication have to be targeted at the friend. Get the fans to recommend their friends to like the Page.

Look at how you can use benefits to get the fan involve. Reward your fans for bringing in a friend.

Facebook Page marketing has reached a state of saturation and you have to look at it different angles. Just asking a customer to join a Page is no longer as easy as before as the novelty stage of Facebook is now a distance past.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...
14 comments
Read more

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...
9 comments
Read more

China Bans "Livestreaming"?

China has decided to ban "Livestreaming" on the country's Twitter alternatives after the authorities found that censorship is hard work.  Wrote Mashable , Chinese authorities have sent shockwaves through the social media sphere, with a blanket ban on livestreaming across three major online platforms. On Thursday, the government ordered Weibo, iFeng and ACFUN to stop all its video and audio streaming services, according to an FT report. This blanket ban would impact "Livestream" stars like Jing Qi, who underwent plastic surgery to boost her online popularity, and the 30 billion yuan (USD$4.3 billion) revenue produced by this internet platform. The cottage industry that rose from the "Livestream" technology would also be impacted. Wrote Reuters , Live streaming has also bolstered the growth of ancillary businesses, including agencies looking to find the next live streaming star, consumer loans, and even cosmetic surgery. Deng Jian, chai...
Post a Comment
Read more