Taggo Case Study–Switched from paper VIP guest list to social media based created word of mouth advertising for Flatline Productions

Flatline Productions at Azzura Beach Club in Singapore used Taggo to switch from a paper based VIP guest list to a social media based process that makes entry to the event easier and faster, and at the same time creates word of mouth advertising for future events.

How does it work?

Step 1 – Fans hear about the event on Flatline’s fan page.

Step 2 - They register their mobile number to get on the guest list, which creates a status update that friends will see, advertising the upcoming event and attracting new fans.

Step 3 – On the day of the event, guests go to the venue and give their mobile number to a clerk at the entrance. The clerk enters the number into a PC application to check that the guest is registered, which causes a second status update to appear on friends’ news feeds, advertising a future event.

What were the results?

Thanks to the viral process created by Taggo, Flatline closed their guest list in two days due to overwhelming response.

On the day of the event, Flatline cut the guest list verification process to a fraction of the time required by traditional paper based methods.

90 fans caused the Flatline status update to appear on the news feeds of an estimated 11,700 friends.

130 friends clicked on the wall post to discover the Flatline fan page.

Comments

Corne de Jager said…

HI,

My Name is Cornel de Jager and i work for a European Media House. I have come across your sight and think it could be a great platform and opportunity to share content.

Is there perhaps an address that I can send Press related matters to?

My email is c.dejager at ohmtv.com

August 2, 2011 at 6:50 PM

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