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Retailer with a single shop gets 1 million word of mouth impressions among friends of customers.

Organisation’s Name:  Cumulus Shop at Wheelock
Facebook Page: http://www.facebook.com/Cumulus.Online
Campaign Title: Retailer with a single shop gets 1 million word of mouth impressions among friends of customers.
Launch Date: 21 January 2012

Cumulus offers 5% for registered Fans.
Cumulus is at 501 Orchard Road #02-14 
Wheelock Place 

Cumulus was looking for a way to reward their existing Facebook Fan base. They launched the Cumulus Fan Club, offering fans a 5% discount on all items. A special Valentine’s Day promotion was also launched, offering fans a 10% discount on selected items. Cumulus chose to have Taggo installed in their Windows Point-Of-Sales machine to allow their cashiers easy access to Taggo’s fan recognition feature alongside the POS application.

How does it work?

Customers visit Cumulus and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL (http://taggo.me/Cumulus.Online) to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their Fan Club discount.

What were the results? 


In the month of February, 184 fans of Cumulus checked in to enjoy their fan discount. The stories published by each check-in generated a total of 909,539 story impressions, entirely among friends, and a total of 377 friends clicked on the check-in story to learn more about Cumulus.

Stories Published1
Story Impressions2
Story Clicks3
New Fans
184
909,539
377
214

 (1) The number of stories that were published on the fan's wall from Taggo. A story is published when the cashier check-in the fan at the counter. (2) The number of times your stories were shown to the fan's friends on Facebook, either in their News Feed or on the right of the page as an ad. (3) The number of times friends clicked on a story.

For more information about creating a Fan Club for your brand, please contact aaron(at)taggo.me.




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