80% of customers are now registered fans of Soho Coffee Fan Club

Organisation’s Name: Soho Coffee Singapore
Facebook Page: http://www.facebook.com/sohocoffeesg
Campaign Title: 80% of customers are now registered fans of Soho Coffee Fan Club
Launch Date: 19 February 2012

Soho Coffee started its Facebook Page in June 2011. On average, the page was getting around 50 new likes per month. In January 2012, Soho Coffee used Taggo to launch a fan club offering 20% discount to all registered fans. “Now 80% of my customers are registered fans,” said Peter Ow, Owner of Soho Coffee.

How does it work?

Customers visit Soho Coffee and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their discount.

What were the results?

In the months of February and March, 268 fans of Soho Coffee checked in to enjoy their fan discount. The stories published by each check-in generated a total of 1,105,417 story impressions, entirely among friends, and a total of 267 friends clicked on the check-in story to learn more about Soho Coffee.

Stories Published¹	Story Impressions²	Story Clicks³	New Fans
268	1,105,417	267	465

(1) The number of stories that were published on the fan's wall from Taggo. A story is published when the cashier check-in the fan at the counter. (2) The number of times your stories were shown to the fan's friends on Facebook, either in their News Feed or on the right of the page as an ad. (3) The number of times friends clicked on a story.

To learn more about how Facebook Fan Clubs can benefit your brand, please email aaron(at)taggo.me.

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