Sales, Social and Tech

I picked up from Twitter that there was a Yahoo press conference yesterday and how the Yahoo head of digital marketing solutions group Vaasu Gvarasana was looking to defend the ailing online juggernaut of the dotcom era. This got me thinking of how Yahoo is being used in my family household and that could predict the future of Yahoo. The only person in my household who uses Yahoo is my mom who uses Yahoo Mail and play Yahoo Games. If a relative were to have bought a new notebook and is looking to go online, she would recommend, well,Yahoo. However, if you go one generation down, her children are either on Google's Gmail or on Facebook. There are occasional clicks to Yahoo news but only thanks to Facebook's trending news. Two generations later, my four-year-old son is able to identify both Facebook and Google's Youtube's logo on the iPad. If I were to show him the Yahoo logo, I am sure he will just swipe his hand towards Youtube because of the infinite Transf...

Xiaxue maybe the perceived blogger queen in Singapore, it turned out that she may not be the No 1 Blogger in Singapore. According to Starcount , a new web service that charts popularity of brands, websites, bloggers, etc on social media, the title of No 1 Blogger in Singapore goes to Merry Rina . Starcount ranks social media stars, brands, and the likes based on their quantitative results from social networks.  Though Xiaxue has more Facebook fans then Merry Rina (97,806 vs 52,622), Merry Rina has more followers on Twitter (398,592 vs 106,706).  However, Xiaxue does edge out Merry Rina in Youtube views as the latter does not have a Youtube account.  As such, Merry Rina Tweeter followers gives her the edge over Xiaxue.  It is indeed a numbers game.  Starcount is releasing the first phrase of its campaign where it looks to get web visitors to get discover the site and other unknowns from its charts. For example, did you know that Le...

Do you manage many Facebook Pages? The Facebook Page Manager iPhone app is now available on the Singapore App Store . Wrote Venture Beat , The new app will be familiar to anyone who uses the current Facebook iPhone app for their personal social networking; it lets page managers post new updates, see statistics about likes, reach, and user engagement, and respond to comments from fans. Marketers with multiple pages will be happy to see that they can manage all their pages from within this one app.

"PayPal Goes Offline" headline from Page 3 of Digital Life, the weekly IT supplement with Singapore's The Straits Times. Wrote Seow Tein Hee, "..When a customer makes the payment. the system also makes a post about the discount on his Facebook Wall, creating a word-of-mouth campaign about the merchant and its offer. Local start-up Taggo is the technology provider behind this new Facebook cum mobile payment service. Taggo's chief executive, Mr Aneace Haddad, believes product discounts are essential if customers are to be persuaded to try out new and unfamiliar methods of payments. "The social nature of our Fan Club Facebook app makes it a power yet subtle impact for both merchants and customers. Merchants will be able to further develop their social media pressence further, at no extra costs beyond the nominal transaction fees given to payment companies," said Mr Haddad."

Tocco Tenero. owned by the Goodvine Group based in Singapore, has launched their FanClub powered by PayPal at its three outlets in Wisma Atria, Parco Millenia Walk and Changi City Point with a special Mother's Day Special. Wrote Tocco Tenero , Join our FanClub to enjoy our Mother's Day Special! Just $88 (U.P. $189) for a full-leather bag and great vouchers with PayPal! Non-fans pay $98. Register for our FanClub for free at http://fanclub.sg/toccotenero  today. Besides the Mother's Day Special, fans who pay with PayPalin-store will enjoy 15% off non-promotional items.  In a recent article, MasterCard highlighted that Singapore tops the world to accept mobile payments. Wrote Channel NewsAsia ,  According to the MasterCard Mobile Payments Readiness Index (MPRI), Singapore hit an overall score of 45.6 compared to an index average of 33.2. Singapore outstrips 34 other countries to clinch first place. ...Ms Julienne Loh, vice-president and country ma...

From ChannelNews Asia Connect.

No more fumbling around with your wallet to buy new adidas gear! We've teamed up with PayPal to launch the new cashless payment system at our Suntec, Cathay and Katong Mall outlets. Just register your PayPal account with the adidas FanClub  at http://fanclub.sg/adidasSingapore Receive a free adidas water bottle and shoe bag if you purchase any footwear at the Suntec, Cathay or Katong Mall outlets and pay with PayPal! Terms and conditions apply. Whilst stocks last.