Sex and controversies did not bode well for The New Paper as it lost the most circulation figure among all of Singapore Press Holdings (SPH) dailies. The New Paper is known for its raunchy cover headlines to pull in the readers.
Based on SPH annual report, The New Paper drop below the circulation figure of 100,000 in six years to 98,100. Since August 2006, the publication's circulation figures have dropped by 12%.
The drop in The New Paper circulation could have been the result of the possible backlash it received for the reporting of the opposition parties, particularly on the Singapore Democratic Party, during the Singapore General Elections of 2011.
Though the General Elections 2011 was held in May, the fall in circulation figures in August could have been the trickle effect created by this backlash.
Despite the active and heavy drive to get more to subscribe to The Straits Times and The Sunday Times showed modest effect as circulation figures for the two only increased less than 0.5%,
Tamil Murasu was the best performer with the highest growth in circulation figures of 16% in August 2011 compared to August 2012 and a 69% increase since August 2006.
Based on SPH annual report, The New Paper drop below the circulation figure of 100,000 in six years to 98,100. Since August 2006, the publication's circulation figures have dropped by 12%.
The drop in The New Paper circulation could have been the result of the possible backlash it received for the reporting of the opposition parties, particularly on the Singapore Democratic Party, during the Singapore General Elections of 2011.
Though the General Elections 2011 was held in May, the fall in circulation figures in August could have been the trickle effect created by this backlash.
August 2006
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August 2007
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August 2008
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August 2009
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August 2010
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August 2011
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Aug 2010 - Aug 2011
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Aug 2006 - Aug 2011
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|
Tamil Murasu | 10,200 | 11,700 | 14,400 | 14,100 | 14,800 | 17,200 | 16% | 69% |
The Business Times | 30,400 | 34,500 | 35,700 | 38,300 | 37,500 | 38,400 | 2% | 26% |
Shin Min Daily | 122,600 | 116,600 | 139,600 | 136,500 | 141,400 | 138,200 | -2% | 13% |
Berita Harihan | 62,500 | 61,800 | 62,000 | 60,900 | 58,900 | 59,200 | 1% | -5% |
The Straits Times | 388,500 | 387,800 | 389,300 | 374,500 | 365,800 | 367,200 | 0.38% | -5% |
Lianhe ZaoBao | 183,000 | 174,500 | 176,000 | 174,500 | 172,100 | 173,000 | 1% | -5% |
The New Paper | 111,400 | 110,800 | 109,300 | 104,900 | 101,600 | 98,100 | -3% | -12% |
The Sunday Times | 402,600 | 384,500 | 382,200 | 371,900 | 372,100 | 373,000 | 0.24% | -7% |
Lianhe WanBao | 123,900 | 122,400 | 107,200 | 101,900 | 95,500 | 94,100 | -1% | -24% |
Despite the active and heavy drive to get more to subscribe to The Straits Times and The Sunday Times showed modest effect as circulation figures for the two only increased less than 0.5%,
Tamil Murasu was the best performer with the highest growth in circulation figures of 16% in August 2011 compared to August 2012 and a 69% increase since August 2006.
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