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Singapore Town Councils' expenditure on PR, Advertising and Publicity

The recent reaction of Aljunied-Hougang Town Council's to the termination of AIMS financial computer services have put a spotlight on the Town Council's annual reports.

Alex Au of Yawning Bread blog has been scrutinising the Town Council's annual report on the amount paid to AIMS for the financial computer service. You can read Part 1, Part 2 and Part 3 here.

Computing services falls under General and Administrative Expenditure section and it was interesting to see that Advertising, PR and Publicity is sometimes one of the highest expenditure spent, yet, details of such expenditure is not to be found.
Expenditure on Public Relations, Advertising and Publicity 2010 2011 2012
Ang Mo Kio  - Yio Chu Kang  $          352,401  $        620,520  
Bishan - Toa Payoh Town Council  $          213,078  $        513,397  
Hougang Town Council    $          20,733  
Chua Chu Kang Town Council (Hong Kah Town Council)  $          166,634  $        318,717  $        265,418
East Coast Town Council  $          271,763  $        253,997  $        303,484
Jurong Town Council  $          274,913  $        424,164  $        480,190
Marine Parade Town Council  $          267,890  $        363,722  $        270,726
Mouleim - Kallang Town Council    $        105,118  
Pasir Ris - Sengkang    $        280,220  $        204,259
Potong Pasir  $               3,797  $            9,014  $            8,630
Tampines      
Tanjong Pagar Town Council  $          284,102  $        423,643  $        322,980
West Coast Town Council    $        320,726  $        255,430


Some of the fields that are left empty because the information is not available. Tampines Town Council website was completely inaccessible as Google highlighted that the site could have malicious content.

The opposition wards of Hougang and Potong Pasir in 2011 spent the least in this section, $20,733 and $9,014 respectively.

Interestingly, most of the expenditure saw increase in the 2011 annual reports which ended in workyear 31 March 2011. Interesting because the General Elections of 2011 were held two months later in May 2011.

It would be interesting to see the ratio of expenditure on Public Relations, Advertising and Publicity.


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