Skip to main content

Cisco bring sexy back to its router ASR 1000 series with Web2.0

Take a look at the above Cisco ASR 1000 series router, sexy?

Cisco Systems took the launch of the their Cisco ASR 100 series routers onto Web2.0 and many blog commentators have highlighted how this has made its routers sexy again.

Wrote Lidija Davis of ReadWriteWeb,

Cisco says they met their goal of increasing visibility and involving their audience by using the social Web, creating buzz and building a community at a negligible cost; a soft cost that involved time, resources, and creativity instead of budget.

Given the state of the US economy right now, the social Web seems to be the smartest choice corporations (or individuals) can make if they want to create passion and excitement for their brand - at a soft cost.

Write http://amaappendagy.blogspot.com/

The biggest lesson here is this: Routers aren't sexy. If Cisco can make a router exciting enough for social media, you too can utilize social media to create a buzz about.

If you wanted a textbook guide, here are the social media steps taken by Cisco.

ASR 100 Launch Campaign Steps

1. Created a fun micro site directed at uber users (the tech and early adopter audience) to help create and spread buzz.

2. Cross posted videos from the micro site to YouTube to extend reach.

3. Established Second Life presence that included a countdown calculator and pre event live concert to increase visibility; research showed much of their audience is on Second Life.

4. Created a FaceBook group to cater to users not part of Second Life.

5. Created an interactive 3D game - Edge Quest - to attract the large gaming audience.

6. Created a widget that holds a collection of key videos, documents and images that allows sharing for their content, while remaining on their server.

7. Blogged about it on the Cisco blog to try and intrigue bloggers and customers.

8. Heightened buzz with press with a vague two paragraph teaser press release to extend press coverage and fuel buzz.

9. Created a social media release to reach out to bloggers.

10. Introduced product via live online event; video on Second Life that was cross posted on FaceBook and YouTube.

11. Created 'Ask the Expert' - a forum where customers could talk to the engineers that created the product.

Technorati Tags: ,,,

Labels:

Comments

Post a Comment

Popular posts from this blog

Will mrbrown's post on Mr Tan Kin Lian's thermometer app "misadventure" promote technology ageism?

I am not ashamed to say I support Mr Tan Kin Lian as a presidential candidate because I believed in what he stood for. And when Mr Tan posted his "misadventure" with a thermometer app, I did shake my head in disbelief that he did that. Source:   http://www.mrbrown.com/blog/2013/07/we-could-have-had-him-for-president.html Thinking twice, there could be a possibility that Mr Tan misunderstood how this app work. Most  thermometer app take data from various weather stations to display the temperature on it. Yes, the technology savvy will do a #facepalm when they read the post and mrbrown's post demonstrated it perfectly. Wrote mrbrown , "Maybe the former Presidential-hopeful didn't realize he needed to upgrade to the Pro version of the app. Then his iPhone would not only measure temperature, it would also measure current PSI (PM2.5 included), tell you if you are having your period, and cook instant noodles. Good thing he didn't try to measure boil
Post a Comment
Read more

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more