Skip to main content

My executive channels of New Media

(This is dedicated to Kate212 who send me a question on my role in New Media)

It took me awhile to define the various channels for New Media and after many revisions, I may have finally narrowed them down.

First, there is the online awareness channel that is made up of Search Engine Optimization (SEO) and Search Engine Marketing.

The next channel I have developed is digital content. This consist of creating vidcast, podcasts and digital photography. Yes, they will be put online for sharing but I am on the current crusade to push these content on a social media release format which can be used as that new press release or pitch to the media and bloggers.

Interestingly, there have been an increase in demand for vidcasting recently as many are looking at the visuals to tell the story. The job includes scripting, storyboard, the recording itself and the final editing.

The third channel looks at the social networking sites to increase the awareness of the brand. Usually, B2B customers look to LinkedIN while B2C are interested more in Facebook.

Starting a group in LinkedIN or Facebook can be easy, but maintaining the interest of current or new members is where the hard work comes in. This is where the above channel comes in handy as they can be easily shared in such groups.

The final channel is event. This consist of blogger engagement activities where we look to consult clients on coming up with ideas that will interest bloggers, which bloggers to invite, consulting clients on how to talk to bloggers at such event, and I have also included the digital content here.

The digital content part works well for most B2C events. After taking photos and videos at such event, we usually post it up in Facebook and tag the various bloggers who attended the event. Not surprisingly, most bloggers do have a Facebook account.

Though these bloggers might bring their own digital cameras, the bloggers free to use the photos and videos for their blog post.

You might be asking, where is the blogging?

Blogging isn’t dead, but unfortunately in Asia, blogging can be very tedious as each post will need to go through countless and endless levels of approval before it can be published. This take too long and in the end, the blog only have a few entries to create interest in readers.

There, my helicopter view of my role in New Media.

Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …