Your Social Media Release Tip #1: Put captions in your photographs

OK. You have signed up for pitchengine.com to create your first social media release.

Cutting and pasting the standard press release sounds very easy, but there could be improvement.

Let me start with your photographs.

One of the advantage of the Social Media Release format is that you are allowed to “paste” the photos of your spokesperson on the release.

One thing I realised is that there can be at least two to three spokesperson in your press release. One being the corporate spokesperson and the other could be external spokesperson.

As a PR agency, your are most likely to put up the photo of your client’s spokesperson.

It should be a no-brainer that if the release came from company ABC, the photo attached in the social media release should be of spokesperson from company ABC.

However, without a caption in your photo to highlight who the person is in the photo, some might wonder who he or she is.

You don’t need photoshop to enter the captions. Use paint.net and you can do a quick caption highlighting the name of the spokesperson, his/her designation and company.

If you are thinking of putting up product shots, do put captions to highlight the name of the product.

Sure, the journalist or blogger might ask for another photo without the caption, but it beats having the reader confused over the photographs.

Comments

Will mrbrown's post on Mr Tan Kin Lian's thermometer app "misadventure" promote technology ageism?

I am not ashamed to say I support Mr Tan Kin Lian as a presidential candidate because I believed in what he stood for. And when Mr Tan posted his "misadventure" with a thermometer app, I did shake my head in disbelief that he did that. Source: http://www.mrbrown.com/blog/2013/07/we-could-have-had-him-for-president.html Thinking twice, there could be a possibility that Mr Tan misunderstood how this app work. Most thermometer app take data from various weather stations to display the temperature on it. Yes, the technology savvy will do a #facepalm when they read the post and mrbrown's post demonstrated it perfectly. Wrote mrbrown , "Maybe the former Presidential-hopeful didn't realize he needed to upgrade to the Pro version of the app. Then his iPhone would not only measure temperature, it would also measure current PSI (PM2.5 included), tell you if you are having your period, and cook instant noodles. Good thing he didn't try to measure boil

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would

Sales, Social and Tech

Search This Blog